We are all Goldilocks
Netflix is wildly successful these days, and they are beginning to experiment with the one-price model that has served them well for 3 years. Experienced marketers know pricing is a whole study in itself--here is some science behind pricing and how we make decisions when choosing between pricing levels.
The Behavioral Psychology of Netflix's Plan to Charge Higher Prices - Derek Thompson - The Atlantic
The Behavioral Psychology of Netflix's Plan to Charge Higher Prices - Derek Thompson - The Atlantic
Andrew Gould