I want to learn. Please critique my process
17 days ago I dropped Web Development and picked up a pen and pad. It was a drag pursuing code. The ‘learning sessions’ I had made myself endure made the blood in my body run backwards. The concepts just weren’t clicking.
It was torture.
It just wasn’t for me. It was terrifying slowly realizing the fact that I spent 2 years pursuing an A.S. degree that was ultimately useless...and it was my fault for not taking my own education in my hands.
I got fed up 17 days ago.
I realized that I lost track of my goals and my vision for my life.
I want to be an entrepreneur. I want to build software as a service companies (b2b).
It is my desire to add value by creating a team that builds software solutions that will improve the lives of business owners across several industries--and of course, fatten all wallets involved.
I’ve heard the importance of learning copy shouted from the rooftops from several sources...from those who are doing the very thing I aspire to do one day. And so...
It is my definite goal to learn and make money writing copy by May 2014. This is my definite purpose.
Why choose a date? I think it is good to press for a definite endpoint. All seeds planted must have an expected harvest date.
So, what’s my endgame? How do I picture my future as a freelance copywriter?
After months of dedication, I see myself using a pen and pad to generate money for my clients, and by extension, for myself. With that cash I can quickly bootstrap a software business, pay for developers and build beta versions of my applications (I can get pre-sells at this stage too). I can also pitch in and help game developers write better copy for their apps. I wish to use the pen to legally print money. Bottom line.
Fine n’ Dandy...but what’s your process?
As a rule I try to hand write ‘the legendary ads’ for 1 to 3 hrs a day. Generally once in the morning, and once before bed.
Books I’ve Read
Scientific Advertising
The Boron Letters
The Entrepreneur’s Guide To Getting Your Shit Together - Carlton (awesome read)
1 Gary Halbert Letter
Ad’s I’ve Written Out By Hand
Do You Make These Mistakes In English
http://www.theryanmcgrath.com/sackheim03
The Nancy L. Halbert Heraldry Letter
http://www.theryanmcgrath.com/coa.pdf
(headline) At 60 Miles An Hour The Loudest Noise In This Rolls Royce Is The Ticking Of The Electric Clock (Ogilvy).
Water Ad (Halbert)
The Gary Halbert Letter
Two Young Men (The Most Successful Letter In The History Of The World) WSJ
http://www.theryanmcgrath.com/WSJ_letter.pdf
Currently Writing
What Everybody Should Know About This Stock And Bond Business (12 pages in)
http://www.theryanmcgrath.com/This_S...d_Business.jpg
Other Stuff
I watch everything I can get my hands on by Dan Kennedy on youtube.
My Major Discovery
8 days ago I stumbled across this.
The Gary Halbert Letter
Gary Halbert’s recommendation on learning Copy.
I’m currently reading through The Robert Collier Letter Book.
In Closing
I've lurked on this forum for a while and came across the quick links for new copywriters and I picked up a suggestion to rewrite an ad for a Click Bank product. I've been reading and copying so far. I may need to create something of my own as well....
Please critique my process.
Thank you.
newleaf.
- Jack Trout
How To Sell More | How To Focus Better | Time Management
FREE GUIDES: 33:33 System | How To Start a Digital Business
Site being revamped.
If you want help with copy stuff, pm me.
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