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Copywriter Creates Fake Medicine Advertising His Services, Mails It To Agencies

by RickDuris
8 replies
Pretty clever:

Copywriter Creates Fake Medicine Advertising His Services, Mails It To Agencies - DesignTAXI.com

- Rick Duris
#advertising #agencies #copywriter #creates #fake #mails #medicine #services
  • Profile picture of the author inboxtrail
    LOL Good one !

    Thanks for sharing
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  • Profile picture of the author V12
    Great idea - lumpy mail with a new twist. Thanks for the share.
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  • Profile picture of the author art72
    That's a clever tactic.
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    Atop a tree with Buddha ain't a bad place to take rest!
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  • Profile picture of the author RickDuris
    Why he didn't include a section in his leaflet on Potential Side Effects I'll never know. But it'd be the one I'd use to really drive home the benefits of working with Jon.

    "Serious side effects of hiring Jon Ryder include highly contagious smiles from bosses and clients, significant promotions and raises without warning, uncontrollable new business and referral seizures, as well as frequent onsets of free publicity and media coverage. Avoid adjusting your dosage as long as these conditions persist."

    I'm sure that can be improved and probably not what he would have written, but I would have had a section like that.

    - Rick Duris
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    • Profile picture of the author Neison
      Rick, great share and recommendation on the side effects. Thx
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      • Profile picture of the author Jon Ryder
        Hi

        Glad you liked my piece. Don't know why I didn't include side effects - I was obviously suffering from some myself at the time of writing.

        Cheers,

        Jon
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        • Profile picture of the author BrianMcLeod
          Originally Posted by Jon Ryder View Post

          Hi

          Glad you liked my piece. Don't know why I didn't include side effects - I was obviously suffering from some myself at the time of writing.

          Cheers,

          Jon
          Welcome, Jon... good work!

          Best,

          Brian McLeod
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          Brian McLeod
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  • Profile picture of the author RickDuris
    Originally Posted by Jon Ryder View Post

    Hi

    Glad you liked my piece. Don't know why I didn't include side effects - I was obviously suffering from some myself at the time of writing.

    Cheers,

    Jon
    You did really good work, Jon.

    Is it opening doors for you? What's been the response? What have been the results so far in terms of leads and publicity? And what was the cost of putting the campaign together? Who in the agency did you send the piece too? Is the piece being passed around a lot?

    Time to gloat a bit, if it's appropriate. It'll inspire others.

    - Rick Duris

    PS: If you want to collaborate on a version 2, let me know. I'll help you. I saw several opportunities, but most importantly, I'd include Potential Side Effects in the next round.

    Ladle it on. Make'em giggle with delight as they read each of the side effects, realizing they found the copywriter of their dreams.
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