Would you buy the product or service it tries to promote?
To sell persuasively a marketer should understand the reasons why people buy. Benefits are the main reason.
Without benefits the buying would be useless.
Benefits help fuel desire for the product.
Benefits are not the only reason people buy. Find another deeper reason in my other thread: How emotion-packed copy increases conversions
To effectively use benefits in a sales copy the following are essential:-
a) Find out the features of the product or service.
b) Turn these features into benefits.
c) Present them in bullet form.
d) Make them short.
e) Present them in the order they are related.
f) Edit them using power words.
Why do you think benefits should be presented in bullet form?
What technique do you use for turning features into benefits?