choppy, crappy and bad

by joe golfer

Posted: 10 years ago 4 replies

COPY WRITING

If you are struggling with birthing your first sales letter or email series, try this: "Hulk Out" and make it choppy, crappy and bad.

Then strive to improve it. Here is how you do it:

http://www.warriorforum.com/copywrit...ml#post3343917

#bad #choppy #crappy

erinwrites 10 years ago

Thanks, but I prefer the "throw whatever comes into my head on the page (no matter how stupid) and then go back and hone/perfect/edit" approach.
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- joe golfer 10 years ago
  
  Originally Posted by erinwrites
  
  Thanks, but I prefer the "throw whatever comes into my head on the page (no matter how stupid) and then go back and hone/perfect/edit" approach.
  
  Cool, that's what he is saying. Throw it down and then edit it:
  
  "The first thing to do when you sit down to write a sales message is to HULK OUT:
  
  (Yes, that's a picture of me with Lou Ferrigno,
  the original Incredible Hulk at a party)
  
  When you hulk out you're not worried about "perfect."
  
  The idea here is to write something rough - something choppy and crappy and bad.
  
  Trying to make writing “perfect” is futile. It never gets finished, you get stuck on page one, and getting stuck isn’t a great way to make progress in your business.
  
  Perfect = Procrastination. Done = Dollars."
  
  Thanks
  
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  Marketing is not a battle of products. It is a battle of perceptions.
  - Jack Trout
  
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BrianMcLeod 10 years ago

Seems like an obvious place to mention that Tellman will be speaking at Warrior Event 2014 in a few weeks... Had a long talk with him on the phone Sunday.

I'm really looking forward to his presentation. It will definitely be... hypnotic.
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Brian McLeod

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