I would like to set up a WSO offering free sales letters so I can get better input on my abilities. From here, I would gain some private clients for my portfolio and set up a site to start going after more targeted clientele.
However, just like many others, I'm almost getting 'cold feet' ... not chickening out per se, but rather the fear that my words are senseless, weak, etc., it's the fear of shame I guess...no writer wants to hear their writing is not good.
So I'm posting it here first in hopes that I can get some input. I don't want to know so much of how I could do certain things better. I'm fine with coming across as a weak but promising copywriter.
I just want to know if I'm too far off base...if my writing is actually as weak as my confidence and if I would be better suited just sticking to my normal work.
I know you can say 'read up, watch this, learn more then try' but I truly believe it should either come natural or it won't come at all. At most, if it's something I'm naturally capable of doing, I will have some noticeable holes until I perfect it at a more technical level.
Long story short, here's the pitch...it's something I created about as fast as I could write it and some formatting effort would go into it before posting, but judge it for what it is nevertheless.
I won't approach you like the others do! |
My copywriting service is like no other. Everyone else takes the role of the writer and they be the best writer they can be, they write the best content they can. It turns out great and the client loves it, but the client doesn't realize it's almost always great JARGON.
Why do I say this? Because...look at the pitches and see the general message -- you will be happy, you will get more sales, you will make hundreds of thousands because of my writing alone -- don't you realize something? They're writing for the client. That's fine, it's their customer; sadly you've been fooled.
A copywriter makes a sales letter for their own service and hooks you. It all sounds great, but none of it applies in practice...unless you want a sales letter for coaching (why not write it yourself?) or a similar service. This is the only place that a seller should sell themselves on their writing, but since it's all about YOUR CLIENT and not theirs, they should be selling themselves on YOU, not to you!
Let's draw a comparison. Do you think rappers justify in a logistic string of words that their eloquently mastered (read: "dope") album is worth buying?
Of course not!
The average rapper speaks to their audience and relates...he's a best friend from high school, a teammate, maybe a weed connect, but even though he writes music, he's most definitely NOT a writer.
Microsoft aren't writers.
Sony aren't writers.
Playboy definitely aren't writers.
Sure, each of those companies have PR departments or contractors, but that's where most businesses fail -- they see great written content as great selling content. That's not always the case. In fact, you can take every quality copywriter and set apart their value based on whether or not they know how to do one thing:
BE THE READER
An incredible copywriter knows how to be the reader.
They know how the reader feels, so they know how the reader reacts. They know what to say, what the reader will think about what they say, and what will turn the reader away.
That's what a great copywriter does. They put themselves in the reader's shoes. They stand outside the box.
People say to think outside the box, go beyond what you know. So you get creative. You think about what the customer may want to hear. You get tricky, use clever wording (read: JARGON!), and you may or may not get some results but...
Why not just write on the damn box!
All they want to know is what's inside. You beat around the bush too long and the initial draw-in dies out, they no longer care. You get their attention, you state the obvious, then you get them to want to open that box...to find out more, to take whatever is inside that box home with them, no matter the cost.
Even if what's inside it is another box!
That's where I get my little saying...
You said there's a catch?
Hey, you read this far...so I either did something write or you scrolled and the bold caught your attention.
What's the catch then?
The sales letters are completely FREE...
However, I do require that everyone that receives one provides me with some in-depth feedback on the work.
Every writer walks around here with an ego. They're the best at something. I'm a realist, hence why I realize the majority are just overly pushy salesmen. Sadly, this is also why I don't have a clue how to value myself in the copywriting business.
This is not price finding. It's advice finding.
I will commit to three sales letters of no more than 600 words on a weekly basis until a month from the WSO start date.
[insert info on claiming/timeline]