Right now, my two favorite entrepreneurs I get emails from are Sonia Ricotti and Trace Haskins (The Doodle Video Dude.)
Now, I'm always skeptical whether the business owner actually writes their own stuff, but I'm pretty damn confident these two do. Their energy; their essence really comes through.
Sonia always starts off with some sort of positive note, followed by a little insight into her personal life - like where she is, what's on her mind or what she's doing. It's those little personal touches that make an email feel like it's just a friendly note from someone you love and trust.
Trace always has this upbeat, contagious excitement in his emails. You can tell the guy is really living and breathing his business... and loves it.
On the flip side...
I noticed Rich Schefren has been blasting his list a lot. My opinion? His emails are generic, canned-feeling marketing cliches - obviously written by a hired-hand. I click on the links with a sense of spite - just because I want to see the offer.
Well, the emails that his team blasts just don't have an iota of personal touch... or any feeling "he's talking with me." They're just a bunch of copywriting techniques thrown together to create a contrived sense of continuity and value. I hate it.
That being said...
Here are a few tips for writing your own emails to make sure prospects can FEEL the basic person-to-person conversational quality you want...
Talk about something you're thinking... or something that just happened to you.
"Hey Y'all... I hope you're refreshed this morning.
I had a really bad night's sleep. Weird dreams, hurricane force winds, a creaking house, a noise-filled mind... sleep just wasn't on the menu."
2) Whether you're pitching your own offer... or someone else's... make sure you're sharing your genuine excitement.
"But boy oh boy did I wake right up - when I saw a friend of mine - Trace Haskins is offering a huge 30% off his Doodle Video Program."
3) Demonstrate authority on the offer.
"His program makes it easy to create your own Doodle Videos, which as you know are converting like crazy these days. And not only that, but you can even make totally original videos for other product developers.
I've personally paid over $10,000 for a single video. The guy got the whole thing completed in less than a week. So you do the math on how much you could potentially earn."
4) Get prospects attached to the idea of what could happen - if they take action.
"I know a lot of you have been struggling to truly manifest a spectacular online living. But believe me, it does NOT have to be that way. Trace's program puts you in front of a hungry crowd - with BIG budgets - who NEED amazing people like you to help them maximize their own profits. Talk about win/win.
5) Bring up and overcome an objection or two.
"What makes Trace's course so awesome is... ANYONE can do it. It doesn't matter if you currently suck at drawing a stick man. He'll show you some incredibly easy tricks to whip out perfect storyboards... making the copy REALLY come alive.
Speaking of writing, he'll even show you how to craft your own emotionally-seductive copy.
That's worth the price of admission alone.
You might not even want to create videos for other people. You'll be too busy busting out videos for your own products and offers. But the point is, you'll have the skills and options to do BOTH - if you so choose... from anywhere in the world. Brilliant, right?"
6) Infuse your personality into the CTA (and add some genuine scarcity - if it's available.)
"Check out what Trace has to say. I'm extremely confident you'll love what he has to say. The guy is the real deal. Just don't sit on the fence too long when it comes to decision time. His 30% off opportunity is only available to the first 10 people who take action."
7) Create an uplifting sign-off.
"To Your Inevitable Success
8) Make sure what's on the table is crystal clear in your post script.
"P.S. Doodle videos can increase conversions in virtually every niche - as much as 800% higher than just copy. So whether you're helping other entrepreneurs communicate the value of their products and services... or your offering your own stuff... being able to easily produce video after video is a no-brainer. It's profit-generating-security at its best. Click here to hear what Trace has to say..."
Keep in mind...
The above isn't meant to be a formula. I just think it's important to have a few insights into putting your own "vibe" into the copy (whether you're blasting your list or buying a solo.)
Have a great hump day.
P.S. Don't forget your subject line. In this case, maybe something like, "The Ultimate Work-At-Home Miracle?"