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Any Examples Of A Pre-Launch Sales Letter?

by Ciaran Doyle
3 replies
Hi Guys,

Just trying to find out of any examples of pre launch sales letters i can have a look at. I cant seem to find any :confused:

Looking forward to hearing from you.

Ciaran
#examples #letter #prelaunch #sales
  • Profile picture of the author BrandonLee
    Ciaran - Here is one my client sent out about 2 weeks ago for an event that was held on Saturday. This was the first email that anyone got, prior to this we had just posted some stuff on the blog, twitter and facebook that something big was coming.

    The purpose of this letter was really three, to get a bunch of new $300 newsletter subscribers (it got 54) and to make the current 1900 newsletter subscribers feel good about their newsletter subscription, and to let the world know the event was coming.


    Okay, here's the deal.
    Last week,to gauge the interest,I sent you an email and wrote THIS blog post mentioning a special live coaching event I'm going to be holding soon...now I'll tell you it'll be on Saturday, June 6th on the web.



    Simply put....

I Was Blown Away By The Response
    My email box is jammed full of messages from people begging to get into the coaching program at any cost. Over 3,716 people have been eagerly awaiting more details about this event. Hey, I can't blame you. My top students dominate the leaderboard on Covestor, the only website that actually verifies trades & investments, and I've been far and away the top ranked investor out of over 25,000+ tracked for the past year (see the leaders board HERE) In the past week alone, TIMalert subscribers earned $50,000+ in trading profits. You can see the daily testimonials galore. You can see them HERE



    This will be brand new stuff too. I'll be teaching tactics and strategies I've never let anyone in on except my best customers and friends and family. You've all seen how my top students like Michael G.(see how he's made $70,000 HERE) and college student Adam N. (see his profile HERE, and HERE)
    have learned to pull in steady profits week after week with these special trading methods.
    Because of the overwhelming response, there is no way I'm going to be able to teach everyone. It's just not humanly possible, plus if too many people learn these methods they may not be as effective as they are now. This is stuff I've taught those closest to me, so I won't allow that to happen.
    So, when I do launch this special coaching program, I'm going to open it up only to {Newsletter Name} subscribers at first.That's right, if you have PURCHASED A {Newsletter Name}SUBSCRIPTION you're going to have first crack at signing up for this exclusive program. I think this is only fair considering you are my loyal customers. However, I can't guarantee that you will all get in. It will be extremely limited.
    If you're not already a {Newsletter Name} subscriber, go HERE This is the only way you can be certain of getting first dibs on this new program. This is also one of the last opportunities you'll have to get {Newsletter Name} at the current low price of $1/day, because I'll be raising prices by at least 50% very soon (don't worry, if you're already in when the price increase happens, you won't be effected). Like I said this coaching program will be extremely limited. Because of the proprietary nature of the information I'll be teaching I can only guarantee 100 slots in the program.
    This is to protect all of us from having these powerful methods get out to the dumb masses. I will not have random people ruining these strategies and tactics for you, my valued readers and subscribers.
    TIMalert subscribers will get first dibs at the program. Currently there are 3,716 people waiting for this program to be released.
    If you're not one of my {Newsletter Name} subscribers then it might be very difficult for you to get in.
    The only way to make sure you have a good shot of getting into my exclusive June 6th online event is to SUBSCRIBE TO{Newsletter Name}



    If you have already done so, great! I can't wait to show you what I have planned.
    If you have not become a member yet, then you really should take a moment to see why my {Newsletter Name} subscribers are already dominating Covestor's top ranks and giving me all those awesome testimonials day after day (and remember most of these people don't even have the special strategies and tactics I'll be teaching in this live online coaching event)
    Check out THIS link link to get instant access to {Newsletter Name} and be put on the priority notification list for this event.
    Chat soon,
    Clients Name
    

    PS. Remember I'm only going to holding onto 100 guaranteed slots.
    PPS. I've had several people worrying that they may not be around their computer when I launch the coaching program. No worries, if you're a {Newsletter} subscriber, I'll do whatever I can to try to ensure your spot. If you sign up to {Newsletter Name}today for the exclusive purpose of getting into the Coaching Club and it sells out before your able to sign up, I will refund your purchase. Be quick though because I don't want that to happen to you.
    100 guaranteed slots, this event will NEVER be repeated. SIGN UP FOR {Newsletter Name} NOW.


    I have taken the clients name out, and replaced any type of mention of him or his product so that nobody thinks I'm spamming the board with something. This event ended up basically selling out in about 50 minutes. Anyway, I hope this helps.
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  • Profile picture of the author Ciaran Doyle
    Brandon,

    Thank you my man, that is really cool. I just want to get an idea about what needs to be included and that is great.

    Thank you
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    • Profile picture of the author BrandonLee
      A survey of sorts is also always a good bet for a real early prelaunch type letter. That serves a few points for you. First of all it does let people know something is coming. Second you can find out exactly what it is that they want, so your not guessing as to what type of product to create, and third you can see what a lot of the objections are so that you can get rid of them in your launch sequence.
      Brandon


      Originally Posted by Ciaran Doyle View Post

      Brandon,

      Thank you my man, that is really cool. I just want to get an idea about what needs to be included and that is great.

      Thank you
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