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...and the winner is

by The Copy Nazi Banned
5 replies
The Winner of the 2014 BBC Corporate Guff Awards is...

Rob Stone, CEO of advertising agency Cornerstone... come on down!

As brands build out a world footprint, they look for the no-holds-barred global POV that's always been part of our wheelhouse.

#winner
  • Profile picture of the author The Copy Warriors
    "To reach out", a previous winner, almost won again as the loathsome phrase has spread into "reaching down" (talking to underlings) and "reaching around" (talking to a group).
    I've never heard "reaching down" before.

    I'd be interested in hearing how many people who used it have been hospitalized for face-punch related injuries.
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    • Profile picture of the author splitTest
      The two hottest contenders were a bottle of water, recently described as an "affordable, portable lifestyle beverage"...


      I guess it's as good as calling a $30 pen a "writing instrument"... For the market, that phrasing just might work...
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  • Profile picture of the author JohnRussell
    The article talks about a reach around. That definitely has a different meaning where I come from. No pun intended.
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    • Profile picture of the author The Copy Nazi
      Banned
      Originally Posted by JohnRussell View Post

      The article talks about a reach around. That definitely has a different meaning where I come from. No pun intended.
      Yeah I noticed that. Straight out weird isn't it. Althought the copy does say "reaching around" rather than "reach around". Subtle difference.

      Here's another one. From a proofreader/editor who professes -


      M----- has the ability to catch the little things that most proofreaders miss.
      and then throws this up on his site under "Examples of Work" -


      With an uncontrollable amount of people logging on to cash in on the season’s best sales, the management of the retail cum marketing incentive could not deliver on its promise the minute the sales started.
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