Any copywriter could have told you that...
In fact, even briefly seeing ads telling you why to quit can get some smokers to quit within a single month.
(You can read about it here.)
Of course, any copywriter could have told you that people need to understand the "why" of any decision before they'll act.
Prospects don't care how your offer works, until they understand why they need it.
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Ross Bowring -
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Benjamin Farthing -
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Mario Castelli -
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ewenmack -
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misterme -
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