The best kind of email copy?

20 replies
Hey guys,

Couple of questions here for you all:

1) What do you all think of an email copy that adds a lot of value?

To be more clear, instead of it being an email that talks about an offer, discounts, deadline etc, how about it being something that adds insane value and helps people? Kind of like a blog post?

2) How would you all insert the link to the offer you're promoting?

Would you describe the offer and give details? (discount, time left, description of the offer etc)

or would you add a subtle, direct link, something like, "Click here for a bonus video that adds on to what I was talking about". That's all.

What do you all think?

I think the subtle direct link works well as it sort of "teases" people. It also wouldn't turn people away as it doesn't come across as salesy at all.
#copy #email #kind
  • Profile picture of the author Brent Stangel
    I've had pretty good results with 100% content emails with relevant links in the footer.
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  • Profile picture of the author Sarevok
    Email marketing is both art and science... So there are infinite ways to slice the cake.

    I find that passionate rants work quite well.

    Everything else is a tool. Kind of like how a great pitcher can utilize different pitches.

    So... I think it's wise to implement EVERYTHING you've said at different times.

    Would you throw 1,000 fast balls in a row? Maybe if you're 1/1,000,000,000 like Roger Clemens or something.

    Otherwise? It's smart to mix it up, and keep the batter guessing.



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  • Profile picture of the author jamescanz
    Originally Posted by aldentan View Post

    1) What do you all think of an email copy that adds a lot of value?
    I would define value in an email as having:

    1) Entertainment
    2) Personality
    3) Product / resource links (many times this can be the value)

    Originally Posted by aldentan View Post

    2) How would you all insert the link to the offer you're promoting?
    A link can (many times) be weaved into the main purpose of a story.
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    • Profile picture of the author kellymonaghan
      Depending on your email strategy (i.e. how often you email your list), you might also want to consider emails that "add a lot of value" that contain no affiliate links at all.
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    • Profile picture of the author Samuel Adams
      Originally Posted by jamescanz View Post

      I would define value in an email as having:

      1) Entertainment
      2) Personality
      3) Product / resource links (many times this can be the value)
      Being able to express your own unique voice (personality) in an email is vital to building and maintaining your list. Your subscribers have to be able to say, 'hey I know that guy!' and feel as if you're really talking to them in every email. In a way email marketing is the best one sided conversation you will ever have.
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  • Profile picture of the author jezzip
    ^ Like the others have said it depends on how you are marketing. You may have gotten people on your list because they trust your advice and are expecting you to tell them about the latest products. Then you may have an audience that is after info and guidance just from you personally - any other offers that you throw at them may harm the relationship.

    So it depends on your style really. Heres one option though, you could treat your email list as a newsletter that updates your subscribers on the latest and greatest from your website/blog, which is where you can have your affiliate offers.
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  • Profile picture of the author dclarkyuma
    My mentor and coach instructs his students to have a mix of content only newsletters, relationship-building newsletters, and promotional emails. Of course, even the promos need to provide "value" and content and if done right, they all go toward building a relationship with your list. I think what jezzip had to say summed it up best.
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  • Profile picture of the author Pedro Lopes
    I think you should have a voice to your subs, usually some story telling is effective. Not every email should have an aff link..
    However, this doesn't mean that you shouldn't be leveraging the non aff links emails..
    I think one of the most effective ways to leverage the non aff link email is to announce that you'll have something to offer on your following email.
    This builds anticipation.. and would've been proper use of the non aff link email and optimization of the following email promoting an offer.
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    • Originally Posted by deeareoh View Post

      I think you should have a voice to your subs, usually some story telling is effective. Not every email should have an aff link..
      However, this doesn't mean that you shouldn't be leveraging the non aff links emails..
      I think one of the most effective ways to leverage the non aff link email is to announce that you'll have something to offer on your following email.
      This builds anticipation.. and would've been proper use of the non aff link email and optimization of the following email promoting an offer.
      wow, it's a very good idea. if we continuously send an email with affiliate link, then our relationship is nothing more than the seller and the buyer.

      As many internet marketing gurus who say money is in the list, but the real money is in your relationship with your list.

      Good advice deeareoh
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      • Profile picture of the author angiecolee
        Originally Posted by Nurkholis Hidayat View Post

        wow, it's a very good idea. if we continuously send an email with affiliate link, then our relationship is nothing more than the seller and the buyer.

        As many internet marketing gurus who say money is in the list, but the real money is in your relationship with your list.

        Good advice deeareoh
        I'm pretty sure not a day goes by where there's no link in a Dan Kennedy or Ben Settle email. But those guys also offer value in terms of stories, advice, and just plain entertainment too.

        I promise it's not evil to remind people you have something to sell if it's something they want to buy because they find it valuable. If you don't ask, you don't receive.
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        • Profile picture of the author Chriswrighto
          Originally Posted by angiecolee View Post

          I'm pretty sure not a day goes by where there's no link in a Dan Kennedy or Ben Settle email. But those guys also offer value in terms of stories, advice, and just plain entertainment too.

          I promise it's not evil to remind people you have something to sell if it's something they want to buy because they find it valuable. If you don't ask, you don't receive.
          Yep, chuck a link in.

          The people it offends won't buy anyway...

          In fact Ben Settle has built such a good relationship with his readers, that he can email a straight up sales pitch with no issue. In one of his recent podcasts he said the straight up sales pitch got him more sales than the entire month before.

          People like to be sold to... you just have to break down their internal barriers.
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        • Profile picture of the author shawnlebrun
          Originally Posted by angiecolee View Post

          I'm pretty sure not a day goes by where there's no link in a Dan Kennedy or Ben Settle email. But those guys also offer value in terms of stories, advice, and just plain entertainment too.

          I promise it's not evil to remind people you have something to sell if it's something they want to buy because they find it valuable. If you don't ask, you don't receive.
          Angie hit the nail on the head.... I couldn't have said it better myself.

          All you need to do with your email is right in her post....
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  • Profile picture of the author travlinguy
    You're confusing copy with content. Copy is decidedly sales oriented, always. You can have copy that adds value but the primary purpose of "copy" is to sell.

    I think the best way to do this (it's also proven the most effective) is to have a series of emails containing excellent content and place your link in each one.
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    • Profile picture of the author JohnFinch
      I would try to go for the reciprocity principle.
      I would just put a link of a video I make on my blog nothing else.
      The blog puts the guard down for selling, and you can guide people through videos, since they don`t read their attention is going directly on you.
      Also you have a comment section where you increase the probability for following through with your offer without you actually selling it. Others are doing it for you.
      After you give 2 videos, you can go for the 3 where you just pitch no free tips or tricks. People tend to feel obligated to give back when you give them a present.
      All of this is good only if your first 2 videos are really valuable and doing something for your prospect.
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  • Profile picture of the author Victor Edson
    It might seem backwards, but entertainment type emails, especially at the beginning of your sequence almost always get better results.

    When you tell stories and entertain people, you connect on a deeper level than someone who only gives directions.

    A little motivation goes a long way, too.
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  • Profile picture of the author Mark Pescetti
    You're chasing money buddy.

    When you come from an authentic perspective, you can offer value, while also sending people to your offer (or an affiliate link.)

    Your AR should always contain value. Always.

    Do you have to sacrifice value by giving prospects a CTA? Hell no!

    If you offer REAL value, then presenting your list with an action you want them to take should be natural.

    Keyword: Should

    Again...

    If you're chasing money, it's hard to offer genuine value.

    My take (just from the ton of the OP.)

    Mark
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  • Profile picture of the author ThomasOMalley
    Get Ray Edwards' (Raydal here on WF) course on autoresponder sequence. It's excellent.

    Great value for the money. I'm always using it when I write an autoresponder sequence.
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  • Profile picture of the author shawnlebrun
    I USED to write my emails like I did my sales letter.

    Start with a problem, offer a solution, add some proof, then call to action.

    Basically, add a ton of value in the beginning... by offering up a valuable piece of
    advice/content that segues into your offer.

    Heck, that formula used to win me a lot of affiliate promotion contests.

    Then, I went through Matt Furey's email courses... and it changed my entire
    process.

    And it doubled, on average, the responses I got from my emails.

    Matt's method works even better today... when people are busy and pressed for time.

    If you don't hook them in the right way... they won't read your emails.

    But yeah, you can almost never go wrong by offering up an insane amount of help/value/tips to your list... as long as it's stuff they're having problems with, or need help with.

    BUT... there's a way to deliver that content... in a certain framework... that makes all the difference in the world.
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    • Profile picture of the author Alex Cohen
      The best kind of email copy?
      Content wrapped in entertainment + personality + engagement.

      Alex
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  • So the "keyword" is VALUE.

    always give value to your list with or without aff links.

    many thanks for this helpful discussion
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