Couple of questions here for you all:
1) What do you all think of an email copy that adds a lot of value?
To be more clear, instead of it being an email that talks about an offer, discounts, deadline etc, how about it being something that adds insane value and helps people? Kind of like a blog post?
2) How would you all insert the link to the offer you're promoting?
Would you describe the offer and give details? (discount, time left, description of the offer etc)
or would you add a subtle, direct link, something like, "Click here for a bonus video that adds on to what I was talking about". That's all.
What do you all think?
I think the subtle direct link works well as it sort of "teases" people. It also wouldn't turn people away as it doesn't come across as salesy at all.