Is This the Best Salesletter Ever??

No, THIS is the best sales letter ever:

Buy My Stupid Ebook, Overly SEO d Title, Keywords Crammed like Make Money Online Make Money Online Make Money Online

As for your sales page, a couple of improvements I noticed you could make right off the bat:

*Narrow the margins
*Get images with higher-quality resolution (less blurry)
*Test moving the testimonials up from the very bottom of the page. You do have to test, but I'm 95% sure it would increase conversions.

Also, have you tested pricing? $183 seems like an oddly specific number which does have it's own benefits, but I'm also willing to bet testing the pricing (even lowering it dramatically on the front end) could increase your overall profits.

2 quick things...

White text on that header makes it nearly impossible to read.

If someone can't read the headline and make out what's in it for them... they're gone.

You're also asking them to buy right away, without building any value. I'd test that "click to buy a safety program" button... test it against removing it altogether.

I'd also try to increase the "wow" factor right away near the top.

Try to make the direct line to...

"How $183 can help your business avoid being shut down or sued and put out
of business"

In other words... try to line it up for them... showing them how investing $183 can
save their business from going under, going bankrupt, being sued, etc...

Not sure if what you're selling actually can help do that, but I'd try to increase the urgency a bit.

Cool Hand Luke (great name - love the movie).

We just launched the product last Thursday using pricing and measuring performance on historical data.

We have some wiggle room to lower the price, but this is a physical product and isn't cheap to print or ship. For those that want a digital version, we have all topics on an app (another site.

Speaking of split test, what software are you using? I used WP A/B Testing by Nelio in September but I'm sure it has changed a lot since then.

The graphic is high resolution that we bought on BigStock Photo but the theme causes it to size weirdly.

Great feedback. Let me know what you are using to test pages.

Also, what do you think about the Order page? It's getting a lot of people and then they drop.

Hey guys.

I made some changes based on your feedback. Still have some to go.

What are your thoughts?

Thanks

lol...

Needs work both in terms of content and design. But not completely terrible. The headline and sub-headline I think work - clear and direct.

I'd look into what your competitors that are spending a lot of money on advertising are doing.

How much is the OSHA fine? Hit that. Have several yarns about how some companies were hit thousands of dollars in fines they could have avoided by investing $187 in your booklets. Yeah - end the price on 7 - thats the magic number. Then break it down - justify the price. Simple formula of "agitate the pain" then solve it. You say "34 trades" be more specific. If I'm a plumbing Contractor I want to see "For Plumbers" somewhere on that site and then read what you have for me. The site is a little too pretty for my tastes - make it "industrial".

I'm with Shawn on this regarding the copy.

Think about what would motivate a contractor to buy your program. Get into their minds and add copy that crystallizes the cost saving benefits.

A few ideas:

• 99% of Accidents are preventable.
• The average impact/cost of a job related injury is $x
• Job related injuries raise your insurance premiums.
• Workers compensation costs.
• Potential damaged reputation could make it harder to recruit new employees.
• Potentially more difficult to win new jobs.
• Work related injuries can lower morale and set a bad example for other employees.
• OSHA fines

Matter of fact, there are a number of pain points on the OSHA website:
https://www.osha.gov/dcsp/products/t...ase/costs.html

This is about money and protecting yourself and your business.

Simple once weekly meetings could save you tens, even hundreds of thousands of dollars.

I think some of what is on the "Features" page would benefit the homepage.

Credibility is another issue. Who are you? Why should I listen to you? Do you have proof? Can you give me examples of contractors who have benefited from your program?

I'm not sure I would mention price initially. Follow the classic advertising formula AIDA:

Attention
Interest
Desire
Action

What is your competition doing? How do you compete with established brands like:
https://www.kelleronline.com/PPC/Saf...FU1bfgodpBkAMg

Which trades do you cover?

Try to anticipate and overcome the objections in the prospect's mind.

After you move them through the page establishing your benefits/credibility, etc...then introduce price.

If it were me I would try and introduce the price by framing it in reference to how much the will save. Maybe something like:

• If this program prevents even one work related injury it will pay for itself.
• Think about using statistics to make your case.
• Buy once use for years to come.
• This is your first level of insurance.

Etc...something along those lines.

I would also describe the guarantee. What is guaranteed? Is it guaranteed to be OSHA compliant? Do you guarantee the satisfaction? etc... just frame it in a way that makes the product appear more valuable backed by the strong guarantee.

Otherwise, the offer looks solid.

Someone mentioned lowering the price. Not sure if that's a good idea, but price testing is a good idea. You may find you sell just as many by raising the price or sell fewer but make the same money.

Best of luck.

I agree with what Doug said. He's spot on. In addition, my two cents...

Overall, I don't even see this as a sales page. I view it as a website with a ton of sentences all over the place. There's really no story, no narrative or anything that tells me why I should care or buy your product.

And, you're in too much of a rush to sell the product, and you don't spend the time needed to educate your prospect on why they need it and of all the competitors around, why yours is better.

Your basically saying...

"I have something to sell you because I'm in the business of selling.'

As opposed to...

"I have something that you need right now and it's going to save you a ton of money and grief in the coming months.

Specifically...

The headline is weak. Even if someone answers "Yes" to the question, so what? It really doesn't move the conversation forward.

Also, your subhead says "Easy & Affordable" but that's too generic. Everyone claims that. Nobody claims to be "Difficult and Overpriced."

Same thing with "Meets OSHA's Safety Meeting Law." If your product didn't meet the law, it would be a really useless product.

You need to create a headline that is either unique or intriguing or makes a bold claim (which you can then back up with facts and proof).

Also, you put the price way too high up in the copy.

You telling me it's $187 says nothing to me. In fact, the only conclusion I'd probably come to is that that's too much money. that's because you haven't told me anything that let's me figure out how valuable your product is yet.

Here's an example...

Imagine you walked into a men's clothing store and a sales guy comes up to you and asks "Do you want a jacket?" And you say "Yes" and he replies, "Good, I have one I can sell you for $500."

You have no way of knowing if $500 is a good price for that jacket. In fact, your gut reaction would probably be, "$500 of a jacket. is he crazy?"

But if first he told you how the jacket was hand made in Italy, and the tailor sheered the sheep the wool came from himself, and then lovingly carried it to the mill where it took him 3 months to weave it, etc. etc.

And then you found out only 12 of those jackets are in existence, and the other ones are owned by Wall St. titans and Hollywood actors, all of a sudden $500 is cheap for such a treasured piece of clothing.

So, you must first build in the value in your product/service BEFORE your prospect can come to the conclusion that your product is affordable or even cheap and well worth the investment.

Moving on...

Next it says: "CO Contractors & Subs in Surrounding States"

I'm assuming "CO" is Colorado? if so, spell it out. Don't make your audience think, I was reading it as "CO-Contractor" as if that was some sort of title or description.

Next you say...

"If OSHA visited your jobsite, would you have a Safety Meeting Program to present to them?"

That's the first thing you wrote that has some sort of built-in intrigue or is a question that may concern me and I want to make sure I have the right answer to.

In fact, if you can make that question a bit more intriguing, that may be your headline. Especially if you can connect it to a he number of companies that don't have a program and get fined or otherwise screwed over.

I have no clue what 34 Trades: 100 Topics refers to. Chapters in the book you're selling?Again, you're making me think and make assumptions. Also, what's the benefit to having 34 trades and 100 topics?

Your free bonuses confuse me as well. Is the $50 coupon code good toward the $187, so that means the product is only $137?

And, just because your bonuses are free, doesn't mean they're valuable. You need to "sell"/build up the value of each bonus so I understand how amazingly awesome they are.

Overall, I think you need to totally re-write and re-conceptualize the whole promo. And instead on focussing on selling, focus on helping the reader realize why they need what you have.

Hope this helps.

James

Made a lot of changes to the site.

Thoughts?

"Get Your OSHA Act Together... or Else!"

That's The Ugly Threat Washington Lawmakers Are Making To America's Hardest-Working Small Business Owners, etc, etc...

(something like that)

Start with fear... government meddling... the high-risk of debilitating "first offense" fines...

And give them a step-by-step no hype guide (that seems as close to Done-4-U as possible) to keeping Obama and his cronies out of their pockets and out of their hair.