
a great Gary Halbert story... and really cool copy tip....
work with Gary Halbert.
Dan wrote a neat little story about how the Prince of Print
used to do some of his best work.
I've included it here because of a couple lessons it contains.
One, stories are a VERY powerful way to get information
across to your reader... while their defenses are down.
And Dan's story about Gary goofing off most of the
day was pretty interesting.
And two, sometimes your best work as a copywriter
can come after completely separating yourself from a project
and taking some time off to let it all "marinate" in your
subconscious.
Dan's tip at the end of the email, about taking a day
off to spend with your family, having fun, and goofing
off can be JUST what you need to get the brain churning
out great copy ideas.
Anyways, just wanted to share it for those 2 reasons..
the email was LONG which is why I attached it as a word
doc, and just out of respect, I kept Dan's offer link
at the end.
Wealthcopywriter.com :)
Wealthcopywriter.com :)
Wealthcopywriter.com :)
Wealthcopywriter.com :)