Well, here we go! Your sheltered period is ending and the game is commencing. It's time to prepare, time to get ready for the adventure that will be your life.
And it's time to consider the importance of this date, today, RIGHT NOW.
This very moment.
Whether you acknowledge it or not, the game has commenced, and you are on the clock. Surely we can agree on that.
Exactly one year from today, you'll look around you as you stand among your friends and peers, wherever you happen to be, a restaurant, a party, whatever. You'll think back to this date. You will think back to today.
THIS is the day that opportunity didn't just knock, it kicked down the door, shimmied into the room, did a sexy little pole-dance, and slinked (slank?) down the hall and into your bed.
What will you do? Something? Anything? NOTHING?
Now is the time to establish your presence and take charge from the jump.
Do you realize how much good you'll be able to do for the world when you make your first fortune by 25?
John Dillinger was once asked, "John, why do you rob banks?'
Dillinger replied: "Because that's where the money is".
So...where's the money NOW? You know where. Where two BILLION people are, sitting around with their credit cards in their hands.
(Yes, I know. Sutton. Still, it sounds cooler with Public Enemy #1.)
Make your vow NOW to win, to be ahead of your peers and your age group. You aren't going to graduate from Med School in the next year, so go where the money is.
Do THIS right, and you'll never need to worry about any more classes. Except maybe 'Advanced Leisure Travel' or 'Intro to Receiving Massage'.
You'll be reading 'Idiot's Guide to Jet-Setting'. Or it might be called 'The Adventures Of Me'. Written by you.
Anyway, let's get to it. The TO DO List.
Job 1) Learn how to market. NOTHING you will ever do in your life will matter as much as how seriously you take that statement.
Learn How To Market.
In the past, 'marketing' has been done in print, or radio, or television.
Now, marketing is done by you and me, just in the course of our daily lives. Don't know what McLuhan would make of any of it, but it happened pretty fast, didn't it? One day, not long ago, there was network news and it mattered. Then, in a blink...it didn't matter anymore, to anyone.
Now, each of us has the capability to make near studio-level films in our jammies and our spare time.
Marketing is done by us now. It's done by YOU. By YOUR generation.
So I'd wager that you can probably make a little video lickety-split. That's a start. Your learning curve will be short and sweet.
"But, wait", you're mewling..."selling stuff on the internet is... a) scary
b) stupid c) demeaning d) it burns, it burns..."
Think about this, right now.
Take it in.
EVERY SINGLE THING we do in life comes down to marketing--
Wanna get a better grade? How you approach your instructor is marketing in its purest form. You're selling your idea to him, while he's trying to sell his to you. HIS idea, that he won't change your grade, blows. If you know how to frame and present your message, this is no contest, a mismatch.
But...that's kinda trivial, huh? Now, think about that girl. The one that you have pined for for years, but who you've always known is out of your reach. Close your eyes, just for a minute, really get her fixed in your mind. Let's call her Montana. No, wait! Brie. No...let's just call her Jessica. But not Jessie.
So...it's prom time. Now, your task is to get Jessica to accept your premise: that she should ride to the prom on the back of YOUR horse.
Okay. Got a plan?
If you knew how to market, you'd put this thing to bed--pardon the expression--in an instant.
You'd get someone to draw a caricature of her and pin it, you'd get 'Brad Pitt' to leave her a phone message strongly recommending that she consider you for the role of prom date, you'd make a post referencing one of her pet projects or charities and you'd make it go viral.
You'd make a surveillance video of her daily routine, where she went, who she saw, what she...oh, wait. Maybe not that last thing.
You'd MARKET. And Jessica would succumb to your methodology...I mean...'charms'...and would be rendered defenseless.
And so it goes with every interaction of every day. You have an objective and you market in support of it, whether you know you're doing it or not.
It's probably obvious how much this skill can help you with landing your next job, but let's take it a step further. How big does 'Social Media Expert' or 'Web Traffic Consultant' look on a resume in THIS day and age?
Think it might give you an edge vs. the competition?
JOB 1) LEARN TO MARKET
JOB 2) Establish a residual secondary income, one that works as a testing ground for your marketing education.
Well, there it is. MONEY. See, even if you'd done all of the suggested support work for the prom-date project, a guy driving up in a Porsche might win, anyway. Do you agree?
WOMEN LIKE MONEY.
And who can blame them? Hell, everyone likes money. When you have money, people are forced to pay attention, or you can have them removed. When you have money, even the air tastes different, and not just because of that tank you're carrying around. When you have money, you have the freedom to ask Jessica-not-Jessie if she wants to bounce to New York City for a late supper after the dance.
Question: Would THAT make an impression on Jessica? How about the rest of the crowd?
Okay, take another look around, right now. In your head. You know what I mean. Your peers, your age group.
A lot of these kids come from relative affluence, they've had every break along the way. But, thing is, they aren't SMARTER than you. In fact, quite the opposite. Some of these little bastards are dumb as a bag of hammers. A full bag.
So how will it feel when you pull up to the nightclub and throw the valet the keys to your new Lexus? Close your eyes, think of driving into the valet alley next to the curb. What does it smell like in that car? Besides leather and testosterone and fear? Nice cars feel and smell different than other cars.
What would be the looks on the faces of your friends? How about your non-friends? How would THEY look at you? What about that rat-bastard that bullied you for all those years? What about that rat-bastard YOU bullied for all those years? What's going on with those guys?
What kinda look would their mugs be painted with?
This isn't about appearances, this is only about you. You don't drive a car because you want people to look at it, that would be shallow and weak.
But an inescapable side product of you driving that car, or wearing that Rolex, or ordering that Champagne, is that you will be noticed.
And there is real power in being able to capture attention, for any reason.
So, how will all this feel for you? I'll give you a hint: not like you think. By that time, you'll be laser-focused on building campaigns, on testing offers, on making money, on playing the game. You'll be checking your back-office for deposits, at least twice on prom night. You will be fully engaged.
Do you really have any concept of how much good you could do out in the world by making your first fortune by the age of 25?
What is the only way to do that?
Yep, marketing, On the internet.
"B-B-But, wait!" shriek your sissy buddies, "I don't belieeeve in Internet Marketing...*sniffle*
Next time, just ask them what kind of marketing they DO believe in. Then throw 'em down a flight of stairs. Nah, just kidding. Sort of.