Sales Letter

by 4 replies
5
What do you think of this sales letter that my Mom & I developed to sell an autism book?
#copywriting #autism #book #letter #sales #sell
  • I suggest putting it on a website and re-posting. I would take a look if you do. As a rule, many people don't download DOCS or PDFS from people they don't know. Just saying...
  • I downloaded it, took a quick peak, then trashed it immediately.

    I'm not sure why. All I remember is -

    Dear parent,
    You may be saying “I’m not up for this.”

    And the second I read that I thought "he's right, I'm definitely not up for this". I think you're trying to address rebuttals so fast you're actually creating them. Have some confidence in your copy. When that's the first thing I have to read, I immediately sense insecurity and can't read any further.

    But if you started with something like -

    Dear parent,
    This is the awesomest shit you will ever read in your life.

    I might have read further.
  • Banned
    Its not bad overall. But the head is weak. Why not use the copy you have further down and cut to the chase.

    So instead of ""


    • [ 2 ] Thanks
    • [1] reply

    • nice spin! thanks for the insight.

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