Do you quote your rates on your site?
If so, how do you quote? Per project? Per word?
I think most copywriters don't quote at all... How does that work out?
I'm also seeing that the more experienced the writer, the less likely they are to quote. Most of the WSOs don't quote either, though I should admit, I haven't looked at many.
What are the pros and cons?
I imagine that the advantages of not quoting are that you can scope out the project first, plus you get the opportunity to sell your client on the fee through personal interaction...
...And the advantages to quoting? You get a chance to undercut higher priced competition, & you capture those clients who are leery of high prices and just want the job done.
I'm also thinking that -- since the most likely path to finding a client is either contacting them over the phone -or- them coming to you via referral -- you're better off quoting. You avoid subjecting "qualified" prospects to sticker shock if they can review your rates right there on the web.
... Particularly if you know the kinds of projects you'll be working on. For example, if you know you write a lot of web page copy, you can quote per word, or if you know you write tri-fold brochures you can quote by project. If you know you write letters, you can quote per page.
I'd be interested in hearing the insights of the pro freelancers here.
Adam Linkenauger
For 12 ways to sell more stuff to more people today...go to...www.peterbrennan.net
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