-Initial # test: Sending 100 white #10 envelopes to Lawyers (w/ handwritten address)
-Unique Selling Proposition (USP): We Guarantee to beat the amount of "conversions" you are receiving on your current website with our new re-design, or they will receive their money back if we can't create a design that will convert more of their already incoming traffic to their site.
-Cost for our services: $10,000+ (depending)
-Bonus to create response: Those who receive and read this sales letter, if they call by (specific date) they will receive a press release for their newly designed site, guaranteed to drive new visitors to their site.
So, in the past I have sent out letters and received 0 responses which is pretty freaking bad with direct mail (handwritten letters). So, I have added this USP + bonus in order for them to call and make a phone appointment in order for us to close them. I am hoping this newly made sales letter will create a better response.
So, what am I missing? What can I add that might create a better response?