There are so many different programs, strategies, techniques, styles, trainings, etc when it comes to copywriting that the very idea of learning it can be intimidating, to say the least.

I recently had an epiphany that has helped me in my approach to writing copy and it's something that you are probably already aware of, but just in case you're not, here it is:

Copywriting is selling (in the written form).

You see, I know that I'm a good saleman, but up until now, I've been unsure about my copywriting ability...

Fortunately, with my new epiphany, I can approach writing copy in the same way that I approach creating a verbal sales presentation/conversation...

Which means, I don't need to be a serious student of copywriting before actually putting together a piece of copy, because I've already got the skills to sell in the real world. I'll just transfer those skills over to paper immediately and see how it converts.

If you're stuck on the idea of whether or not you are a good copywriter, or if you're thinking that you should spend months learning to write copy before creating a marketing piece, then I'd like to make a suggestion: Get a job selling something. Force yourself into a sales situation so that you can start practicing copywriting in the verbal form... Eventually those skills will be transfer over to the written form.

Hope this helps.