Hypnotic Copywriting: Inducing a trance
Hey Warriors,
This is part 1 of The Hypnotic Copywriting Series. I hope you get
something out of it that you can use in your own sales letters.
As you may know, hypnosis can be a mega-powerful tool for copywriters.
If you can put your buyers right into a trance, you can sell them almost
anything.
Granted, with that kind of power you've got a hefty amount of responsibility
on your shoulders... but ethics isn't what I want to talk about here.
The quickest way to induce a trance is through excitement of some kind.
We're going to do this with our headline.
Of course, the job of a headline is to grab attention and focus that attention
on the next line. This won't change.
Back when I was a hypnotist, I used all sorts of techniques to induce trances.
If I needed someone to go deep very quickly, I'd usually confuse them for a
second.
Relating that idea to copywriting, curiosity is what you're wanting to go after,
the cousin of confusion.
Peak the readers attention by making some outrageous claim, asking a
question, or telling them that you're going to let them in on something.
Here are a few perfect examples of what I'm talking about (Straight from the
WSO section):
Notice how each of those headlines grabs the attention and causes you to
want to know just a little bit more? That's a trance induction.
Simply put, inducing a trance simply means putting the reader's complete
attention where you want it. If you can master that, you don't need any
other techniques to sell.
I've seen a lot of headlines lately that are WAY too long. One sentence is the
max, maybe two if they are only 4-5 words each. I'd say no more than 15
words in your headline total. If it's longer than that, your reader is going to
have one hell of a time trying to read it... which means you've lost the sale.
Remember, your headlines need to be short and punchy. They should convey
ONE idea, and convey it in a way that evokes emotion of some kind. When
this happens, your reader is officially in a trance and will want to keep reading
to find out more.
This is part 1 of The Hypnotic Copywriting Series. I hope you get
something out of it that you can use in your own sales letters.
As you may know, hypnosis can be a mega-powerful tool for copywriters.
If you can put your buyers right into a trance, you can sell them almost
anything.
Granted, with that kind of power you've got a hefty amount of responsibility
on your shoulders... but ethics isn't what I want to talk about here.
The quickest way to induce a trance is through excitement of some kind.
We're going to do this with our headline.
Of course, the job of a headline is to grab attention and focus that attention
on the next line. This won't change.
Back when I was a hypnotist, I used all sorts of techniques to induce trances.
If I needed someone to go deep very quickly, I'd usually confuse them for a
second.
Relating that idea to copywriting, curiosity is what you're wanting to go after,
the cousin of confusion.
Peak the readers attention by making some outrageous claim, asking a
question, or telling them that you're going to let them in on something.
Here are a few perfect examples of what I'm talking about (Straight from the
WSO section):
- Let's STOP All This "Offline Profits" Nonsense Already
- Discover How I Make Over $2,500 A Month Launching One Simple
WSO Report Every 4 Weeks.. - Is it possible to get $100,000.00 in FREE OFFLINE ADVERTISING?
Notice how each of those headlines grabs the attention and causes you to
want to know just a little bit more? That's a trance induction.
Simply put, inducing a trance simply means putting the reader's complete
attention where you want it. If you can master that, you don't need any
other techniques to sell.
I've seen a lot of headlines lately that are WAY too long. One sentence is the
max, maybe two if they are only 4-5 words each. I'd say no more than 15
words in your headline total. If it's longer than that, your reader is going to
have one hell of a time trying to read it... which means you've lost the sale.
Remember, your headlines need to be short and punchy. They should convey
ONE idea, and convey it in a way that evokes emotion of some kind. When
this happens, your reader is officially in a trance and will want to keep reading
to find out more.