Do you find this ironic?

by 11 replies
15
How many times have you heard a copywriter say, "My family and friends still don't understand what I do..."?

I've heard it a lot and find it ironic.

Really? You're a copywriter and can't effectively communicate what you do?

Here, I'll help you out,

"I write the words in advertisements."

Then show them an example of your work and say, "See these words? I wrote them."

Problem solved.

Alex
#copywriting #find #ironic
  • Well, copywriters write much more than only ads texts. So it is difficult to explain in a nutshell what you do.
  • Alex,

    For the 14 years I've been online, my parents STILL have no idea what I do... other than they know I do pretty darn well.

    I used to try to explain copywriting... now I just say "I write the words that sell stuff"

    I love Gary Bencivenga's explanation... where he said "I help businesses get new business"
    • [2] replies
    • Don't bother them with low-level details. Give 'em the view from 30,000 feet.

      Take them over to your computer and bring up a sales letter you wrote. Point to the words, say "I wrote these" and read them out loud.

      Scroll through the sales letter, point out other words, and also read them.

      Continue down to the order button and demonstrate how it works. Explain that after a person pays, the money goes into your bank account.

      That should do it.

      Alex
      • [ 1 ] Thanks
    • My Dad finally knows what I do now.

      It took 16 years.

      He started watching "Madmen..." last year. Two weeks after he started watching it, he asks me:

      "Are you a Copywriter?"
  • Alex...I think most copywriters can't answer succinctly because they are not focused. They don't even know exactly what they do because what they do changes like the weather.
    • [1] reply
    • Just say: "You know Mad Men?"

      "Yeah, what about it?"

      "I do that."

      • [ 2 ] Thanks
      • [1] reply
  • I say "You know the junk mail you get everyday?... People write that!" Then I tell them the kind of products I sell through my writing and to whom.
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