If ur hiring a copywriter, you must know this

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If ur looking to hire a copywriter, here's what u need to know.

They come in three flavors: the idea guy, the nlp guy, the copy conversion guy.

The idea guy is great at creating a hook. A theme. He's a research nerd. He can find the g spot of a market and tickle is just right.

An nlp guy is able to play with the words and syntax to get you in the mood.

A copy conversion guy knows the trends of what's selling now. They know what color and boxes to put in. They know all the things to make a 1% conversion rate to go 2-3%

In my experience they are different people. As in you need 3 different people.

Get ur hook first. Then nlp it. Then conversion optimize it.

Why won't many do thus?

Money. Time. Emotion.

First off, even great hook guys spit out 50-400 headlines and sees what works. You gotta test it. Ideally with cold traffic.

The you get a guy to go line by line to enhance the power of each word.

Then u test again.

Then get ur conversion guy. He's he'll play with all the subconscious stuff that increases sales.

Anyway. Just thought u should be aware of the process.

Also, for every dollar spent on ur writer, budget 2-3 times for testing.

Make sure ur writer knows they are going to need to tweak things until the roi is enough.
#copywriter #hiring
  • Profile picture of the author Max Anderson
    Well, I donĀ“t know the difference between apprenticeship in the US compared to Germany, but usually you have to learn all 3 things in Germany.

    I guess same is true for the US, however quality of individual skills in one person might of course differ...
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  • Profile picture of the author kulwantnagi
    @copyassassin my question is - do we need to spend money 3 times as compared to spending on just expert or are there any experts who know all the three techniques?
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    • Profile picture of the author copyassassin
      I find most people excel at one thing. Even "experts".

      Usually within a certain niche.

      Everything really comes down to the offer, the traffic, the copy.

      Most will say they know all three, but they really don't. Honestly.






      Originally Posted by kulwantnagi View Post

      @copyassassin my question is - do we need to spend money 3 times as compared to spending on just expert or are there any experts who know all the three techniques?
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      • Profile picture of the author ahakimi
        I'm glad I've developed a keen eye for what you're talking about (3 different styles). Thanks for pointing it out to us and reminding - not everyone realizes this
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  • Profile picture of the author copyassassin
    allow me this: if you can find somebody who's good at all three, you're going to pay a premium. they be worth it. But, this is a rare person.
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  • Profile picture of the author Mark Pescetti
    I don't agree with your breakdown.

    Sounds totally made up.

    How did you come up with it?

    Sure, certain copywriters excel in certain areas... and might be a little weaker in others...

    ...and I'm not even sure about the NLP stuff or why that's an archetype you specifically called out.

    But I don't think this is a realistic assessment - unless you're targeting ad people who don't have a few controls under their belts.

    Mark
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    • Profile picture of the author copyassassin
      How did you come up with it?
      from my experience dealing with copywriters. different people are good at different stages

      But I don't think this is a realistic assessment - unless you're targeting ad people who don't have a few controls under their belts.
      Anybody can write a control. It's not hard. Just find a crappy sales letter, and improve it. Now you have a control "under your belt"

      In other words, a control isn't that special.

      A control in a competitive market with heavy paid traffic in which your new control increases revenue hundreds of thousands of dollars is exciting.

      What controls do you have?
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      • Profile picture of the author Mark Pescetti
        Originally Posted by copyassassin View Post

        What controls do you have?
        My fair share.

        Mailbox money baby!

        Mark

        P.S. Since this is coming from your personal experience, I get it. I think it's an interesting perspective.
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  • Profile picture of the author JonesMurray
    I think hiring a copywriter for the first time can be daunting. Each copywriter offers a unique blend of abilities, which is likely to include general marketing collateral such as leaflets and brochures.

    Many copywriters actively collect testimonials about their work, which they feature on their websites or in other marketing material.


    One of the biggest mysteries surrounding copywriting and copywriters is the fees charged. Boy do they vary wildly!
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  • Profile picture of the author Alex Cohen
    Originally Posted by copyassassin View Post

    The idea guy is great at creating a hook. A theme. He's a research nerd. He can find the g spot of a market and tickle is just right.

    An nlp guy is able to play with the words and syntax to get you in the mood.

    A copy conversion guy knows the trends of what's selling now. They know what color and boxes to put in. They know all the things to make a 1% conversion rate to go 2-3%

    In my experience they are different people. As in you need 3 different people.
    If that's true, you've been swimming in the shallow end of the pool.

    Any copywriter worth his salt incorporates all three skills into a sales piece he writes.

    Alex
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    • Profile picture of the author copyassassin
      Can you do all three?

      Originally Posted by Alex Cohen View Post

      If that's true, you've been swimming in the shallow end of the pool.

      Any copywriter worth his salt incorporates all three skills into a sales piece he writes.

      Alex
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      • Profile picture of the author Alex Cohen
        Originally Posted by copyassassin View Post

        Can you do all three?
        Yep.

        Alex
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  • Profile picture of the author copyassassin
    Here's an example of copy conversi
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  • Profile picture of the author copyassassin
    Here's an example of sub conscious marketing: site load speed.

    Exponential decrease in page views and time spent based on how long it takes to load the site.

    I've got friend who all be does is increase load time of sites.

    People know this is true. Few act on this info.

    Ps. Writing this on an iPhone while flying to perry Marshall's mastermind.
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    • Profile picture of the author Alex Cohen
      Originally Posted by copyassassin View Post


      Ps. Writing this on an iPhone while flying to perry Marshall's mastermind.
      How was the in-flight movie?

      Alex
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  • Profile picture of the author copyassassin
    More copy conversion secrets: once u have the optin you can use "leads today" and get their social media profiles and mailing address and phone number. If the funnel is solid you can send a direct mail campaign in conjection with the autoresponder series they have opted in for. Bad ass huh?
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  • I agree that different copywriters are good at different things and that it's best to have more than one guy.

    That said, I don't agree with your breakdown.

    I especially don't agree that copy teams need an "NLP" guy.

    80% of NLP is BS, and the parts that aren't BS are just things any half decent copywriter should know.
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    • Profile picture of the author copyassassin
      Originally Posted by Andy The Copywriter View Post

      I especially don't agree that copy teams need an "NLP" guy.

      80% of NLP is BS, and the parts that aren't BS are just things any half decent copywriter should know.
      Knowing it vs being able to do it well is very different.

      Doing it exceptionally well is even more rare.

      You can read the copywriting sticky and "know" what to do.

      But can you actually do it? Can you do it better than 95% of other top players.

      You don't get graded on the curve in business.

      You get graded against the best.

      Top dogs get all the traffic and affiliates.

      Everybody else fights for the crumbs.
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