I used to really suck at writing headlines for so many years until I came up with this simple strategy and now headline writing is my bitch I typically churn out really great headlines in 2-5 minutes at a time now where before I used to spend hours trying to figure out what to say and how best to say it!
If you want the same relief and great results, then below is what you can do...
Let's get right into it...
There are 7 main questions your headline can/should answer (the questions are below).
Now if your headline does not include all 7 answers, it (the headline) could (and probably will) work if well written, but chances are you might see much better results if you answered all 7 questions quickly and effectively using as few words as possible.
By the way, don't worry if you've never written any headlines before or if like I used to, you also totally suck at writing headlines, just follow the 7 steps below as accurately as you can and you should do great... I've taught this exact tactic to 200% TOTAL NEWBIES at ad writing and they excelled in under 7 minutes each.
NOTE: Most times you have to keep writing many headlines before you choose one to use, so don't worry if your first headline is not SUPER. However, I seriously expect it to be since the technique is SO easy to apply.
Here it is...
THE ULTIMATE HEADLINE WRITING STRATEGY
Answer each question for whatever you choose to sell...
QUESTION # 1: What is ONE powerful word or phrase that fully describes what you're selling? E.g. Proven. Free. New. Breakthrough. Tested. In Beta. Secret. Unknown. Little Known. Hidden. Jealously Guarded. Insider. Well Documented. Specific. Timely. etc
QUESTION # 2: What kind of product or service is the headline selling?
E.g. Money Making System. Exam Passing Techniques. Job Saving Tactics. Marriage Building Strategies. Interview Acing Technology. Time Saving Software Program. Internet Marketing Private Site. Midwifery Skills Building Program. Computer Skills Building Tutorials. Computer Programming Tactics. Child Raising System. Parenting Guidance Rules & Regulations. Dare Devil Driving Wonders. Dating Secrets. Fund Raising Tactics. Online Job Seeking/Finding Techniques. Trick Or Treating Magic. Cassanova Love Making Techniques. Playground Anti-Bullying Tips. etc...
QUESTION # 3: What ONE word describes what this product has already done for someone (or a group of people)? E.g. Helped. Saved. Rescued. Delivered From/Into The Jaws or Hands Of Death. Compelled. Restrained. Challenged. Forced. Pushed. Stopped. Convinced. Sky Rocketed. Propelled. Extracted. Freed. Released. Exposed. Concealed. Enticed. Caused.
QUESTION # 4: Who exactly has used this product before?
You need to be specific about WHO has used the product or service successfully. Be as specific as possible. For example, if you're selling a solution for nursing mothers you would add that this solution has been used successfully by "a 25 Year Old Full Time Employed Nursing Mother From Arkansas, USA", you get the idea.
Specifying who exactly used your product or service will make it appear more attractive to people who are either exactly in the same situation or in a very similar one. It also makes your success story seem more believable and real-to-life. And that's the whole point of a great headline.
QUESTION # 5: At what pace and/or in what way were results noticed? E.g. Gradually. Quickly. Easily. Smoothly. Continuously. Constantly. NOTE: combination of pace & how can be used e.g. Quickly & Easily or Slowly & Constantly.
QUESTION # 6: What condition was left behind and/or achieved?
This simply means you should state the exact results the person or group of people experienced. Again be as specific as possible. E.g. Made all A's on 14 exams. Got the girl of his dreams. Designed and built his dream home. Made $47,987.56. Received job offer letters from 7 blue chip companies.
QUESTION # 7: What length of time did it take to see the above results?
Again, specifying an exact time frame it took to see results works magic on the right prospects. Never write a headline like this without sharing a specific time frame. E.g. Within Minutes. Within 7 Hours and 43 Mins. In 10 Days. In a matter of seconds.
Finally, some points to note that could help improve the results from your headlines and ads...
A) Try to keep your headlines SHORT and to the point. Usually don't write more than 17 - 20 words maximum. If you decide to use this to create short/space ads, note that sites like Facebook for example limit the words you can use in their ads so you should keep your mind focused on being SUCCINCT that is "get to the point QUICKLY" and in as few words as possible while still following the instructions in the above lesson.
B) Don't make up fake stories to sell your ad or headline, keep things truthful and believable. The truth may not always sell but lies can be found out and simply destroy you. In any case, if you follow the steps in the lesson above when you tell the truth it will still sound very attractive.
OK that's it. LESSON OVER!
That was as quick and painless as I promised, right?
So, go ahead and try the technique and remember to TIME YOURSELF!