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"Get FREE Access!!!" vs. "This is a 100% FREE membership. No credit card required."

by ahakimi
4 replies
Hey guys,

Working on my optin form and just wanted some opinions.

The setup looks like this:

INSIDE SECRETS TO (fill in what they're getting here)

"Get FREE Access!!!" vs. "This is a 100% FREE membership. No credit card required."

Enter Username. Enter Email.
Get Instant Access! (button)


For the Call to action portion, which do you think would convert better:

"Get FREE Access!!!"
--OR--
"This is a 100% FREE membership. No credit card required."


Wording it the 2nd way, I think it makes people feel more like it's something they're missing out on and should get in on. Just want some other opinions.
#get free access
  • Profile picture of the author Tim R
    Test them and see.
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  • Profile picture of the author sethczerepak
    Test it of course.

    I have found that the word "Get" almost always boosts responses for calls to action though.
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  • Profile picture of the author Tiggereh
    You may want to consider testing a hybrid - Get free access. No credit card required.

    In conversion tests that I've run (and I'm generalizing), "no credit card required" has been a response boosting phrase.

    Good luck!
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    • Profile picture of the author sethczerepak
      Originally Posted by Tiggereh View Post

      You may want to consider testing a hybrid - Get free access. No credit card required.

      In conversion tests that I've run (and I'm generalizing), "no credit card required" has been a response boosting phrase.

      Good luck!
      Agreed, I've had success with "No Credit Card Required too..." just have to make sure your product is really addictive so they'll want to give you their credit card after the trial period.
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