Direct Mail: Split Tests | Your Predictions.
Basically doing split tests of a couple different sales letters and sending them to manufacturing companies in hand written #10 envelopes to promote our web design service (Note: they already have websites)
#1) First page of letter is a case study of a past client we had.
headline reads something like, "HOW WE CREATED A MANUFACTURING COMPANY'S WEBSITE TO GO FROM ___ LEADS A MONTH TO ___ LEADS A DAY AND HOW YOU CAN BE NEXT"
then there is one more page of the sales letter describing how they can contact us to schedule a phone appointment
#2) first page of the sales letter has a picture of their website with 2 things on their website circled in red.
headline reads as this, "ARE YOU ABLE TO HANDLE MORE CLIENTS?"
"This picture of your website with the red circled areas says I can show you 2 things which are costing you at least $10,000 in missed revenue from your current website.
Best part, it costs you nothing to implement." (gives them the free 2 suggestions)
...goes on to say specifically what needs to be changed and the rest of the letter goes on to say stuff like, "if you want to increase inbound leads and double your sales through your website call us to schedule an appointment to find out how. etc. etc.
#3) this last sales page is pretty average its 4 pages long and it follows the AIDA formula.
Headline reads, "ARE YOU ABLE TO HANDLE MORE CLIENTS? YOUR WEBSITE COULD BE OUTRAGEOUSLY PROFITABLE OVER YOUR COMPETITORS."
the rest of the sales page addresses problems in their industry (manufacturing), has some qualifying questions, and how to find out more at the end.
#4) This is the same as #2 with the exception that it won't give away that free information on how they can increase their websites sales. We will say that they have to schedule a phone appointment with us (we try to close them on our services) and if they are un-happy then at the end of the call they will receive a free report on how their website can increase sales.
The only thing that scares me is the prospects just listening through our sales pitch and saying "no" so they can just receive a free report at the end.
*Note I am not copywriter and have zero experience (until now) in this field.*
I am aware this is very brief and to have the most accurate predictions/suggestions you would need the actual sales letters. But based on what I have given you what do you think will get the highest response rates?
#1) First page of letter is a case study of a past client we had.
headline reads something like, "HOW WE CREATED A MANUFACTURING COMPANY'S WEBSITE TO GO FROM ___ LEADS A MONTH TO ___ LEADS A DAY AND HOW YOU CAN BE NEXT"
then there is one more page of the sales letter describing how they can contact us to schedule a phone appointment
#2) first page of the sales letter has a picture of their website with 2 things on their website circled in red.
headline reads as this, "ARE YOU ABLE TO HANDLE MORE CLIENTS?"
"This picture of your website with the red circled areas says I can show you 2 things which are costing you at least $10,000 in missed revenue from your current website.
Best part, it costs you nothing to implement." (gives them the free 2 suggestions)
...goes on to say specifically what needs to be changed and the rest of the letter goes on to say stuff like, "if you want to increase inbound leads and double your sales through your website call us to schedule an appointment to find out how. etc. etc.
#3) this last sales page is pretty average its 4 pages long and it follows the AIDA formula.
Headline reads, "ARE YOU ABLE TO HANDLE MORE CLIENTS? YOUR WEBSITE COULD BE OUTRAGEOUSLY PROFITABLE OVER YOUR COMPETITORS."
the rest of the sales page addresses problems in their industry (manufacturing), has some qualifying questions, and how to find out more at the end.
#4) This is the same as #2 with the exception that it won't give away that free information on how they can increase their websites sales. We will say that they have to schedule a phone appointment with us (we try to close them on our services) and if they are un-happy then at the end of the call they will receive a free report on how their website can increase sales.
The only thing that scares me is the prospects just listening through our sales pitch and saying "no" so they can just receive a free report at the end.
*Note I am not copywriter and have zero experience (until now) in this field.*
I am aware this is very brief and to have the most accurate predictions/suggestions you would need the actual sales letters. But based on what I have given you what do you think will get the highest response rates?
Call Center Fuel - High Volume Data
Delivering the highest quality leads in virtually all consumer verticals.
The best thing you can do is put yourself out there.
Call Center Fuel - High Volume Data
Delivering the highest quality leads in virtually all consumer verticals.
The best thing you can do is put yourself out there.
The best thing you can do is put yourself out there.
The best thing you can do is put yourself out there.