What the ultra rich know that you don't

35 replies
Just got back from perry Marshall's mastermind. The one that's costs about 20k and another 10k in travel to be apart of.

There are some real ballers in that group.

Real smart people.

Yet they know about as much about business as you do. Well, it's true for some of you as least.

But, they are rich and you aren't.

In fact, if you meet some of these people you might think yourself smarter than them.

But, they are rich and you aren't.

Why?

They get access to insider information before you do.

For example, the wso seller of today and their "secret" is something the top dogs knew long ago. And have been exploiting on for months, even years, before the average warrior knows about it.

What does this mean for you and your copywriting career?

Surround yourself with industry leaders. Befriend them. Join their mastermind groups.

You need to get insider access to non public information before your competitors do.

Then you too will be making a crap load of money and your friends will say " why does he make a lot of money when he's not smart.
#rich #ultra
  • Profile picture of the author The Copy Nazi
    Banned
    Originally Posted by copyassassin View Post

    Just got back from perry Marshall's mastermind. The one that's costs about 20k and another 10k in travel to be apart of.

    There are some real ballers in that group.

    Real smart people.

    Yet they know about as much about business as you do. Well, it's true for some of you as least.

    But, they are rich and you aren't.

    In fact, if you meet some of these people you might think yourself smarter than them.

    But, they are rich and you aren't.

    Why?

    They get access to insider information before you do.

    For example, the wso seller of today and their "secret" is something the top dogs knew long ago. And have been exploiting on for months, even years, before the average warrior knows about it.

    What does this mean for you and your copywriting career?

    Surround yourself with industry leaders. Befriend them. Join their mastermind groups.

    You need to get insider access to non public information before your competitors do.

    Then you too will be making a crap load of money and your friends will say " why does he make a lot of money when he's not smart.
    And you rushed back here to tell us how we're all just a bunch of dopes huh?

    Puh-leese.

    Surround yourself with industry leaders.
    Look around. There are some real heavyweights contributing here. You just can't see it.

    Rather than spending $30k on a mastermind group...why not take just some of the advice here (for FREE) ...fix your lame site and be on your way to riches like your mastermind friends.

    By the way ... define "rich".
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    • Profile picture of the author copyassassin
      Hi Mal,

      There are some real bad asses in this sub-forum. Including you.

      The problem is this forum doesn't build a close little community of players.

      A mastermind group that meets in person a couple of times a year creates a real solid community would. You build trust in person.

      I would love if Brian or another mod put together a copy warrior mastermind that would meet a couple of times a year. I would join. Heck, maybe it already exsists and I don't know about it. Please fill me in.

      As for my site, it does need some help. But, I can't handle the work I've already got in my pipeline.

      What is "rich"? Let's talk about it over a drink I'll buy.


      Originally Posted by The Copy Nazi View Post


      Look around. There are some real heavyweights contributing here. You just can't see it.

      Rather than spending $30k on a mastermind group...why not take just some of the advice here (for FREE) ...fix your lame site and be on your way to riches like your mastermind friends.

      By the way ... define "rich".
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      • Profile picture of the author Cool Hand Luke
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        • Profile picture of the author MIB Mastermind
          Originally Posted by Cool Hand Luke View Post

          I was going through Perry's Secret Selling System today and what struck me more than the simple brilliance behind it all was the few times during his presentation where he was talking to his mastermind members in the audience and either he or they mentioned the insane numbers they did... it was astonishing.

          Anyways, it'd be nice to be sitting at one of their tables some day.
          Is this Perry Belcher your referring to?

          He has a course called "Secret Selling System"

          I'm sure the OP is referring to Perry Marshall.
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  • Profile picture of the author ppcmanager
    That sounds great. You attended his Mastermind for Copywriting, while I am a regular reader of his newsletters/books on PPC (Adwords, FB Ads etc.) Just shows what a multi-talented person he is.
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  • Profile picture of the author Alex Cohen
    Originally Posted by copyassassin View Post

    Surround yourself with industry leaders. Befriend them. Join their mastermind groups.
    Should we also build a shrine and worship them?

    That was harsh.

    But it raises an important question... must a copywriter prostrate himself to make good money?

    The answer thankfully is no. There's plenty of money to be made without sacrificing your self-respect and becoming a "kiss up".

    Alex
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    • Profile picture of the author jimbo13
      There is no special secret.

      Wealthy people are quite open about what they did.

      Something get's on their nerves they figure it get's on other peoples nerves too.

      So they work out a solution and move heaven and earth to bring this solution to market.

      Sometimes they are right and sometimes they are wrong.

      Most people are miffed and have ideas.

      It is the willingness to risk time and money to bring to market they don't have.

      No different from any other field in life such as sport and music.

      eg. Nadal doesn't have a secret. He practices non stop and plays even if he is in agony and has a broken arm.

      There is no secret to being a Navy SEAL or SAS.

      Same thing.

      Everyone knows what to do to get selected, it is written out in a manual and has been televised hundreds of times.

      It's the mental attitude that is totally different from 99% of the population.

      Absolute conviction and dogged determination to make it happen.

      Dan
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      • Profile picture of the author copyassassin
        I agree with 100% of what you wrote.

        My point is this: players get access to information before a lot of other people. players take that insider information and make a lot of money from it.

        Originally Posted by jimbo13 View Post

        There is no special secret.

        Wealthy people are quite open about what they did.

        Something get's on their nerves they figure it get's on other peoples nerves too.

        So they work out a solution and move heaven and earth to bring this solution to market.

        Sometimes they are right and sometimes they are wrong.

        Most people are miffed and have ideas.

        It is the willingness to risk time and money to bring to market they don't have.

        No different from any other field in life such as sport and music.

        eg. Nadal doesn't have a secret. He practices non stop and plays even if he is in agony and has a broken arm.

        There is no secret to being a Navy SEAL or SAS.

        Same thing.

        Everyone knows what to do to get selected, it is written out in a manual and has been televised hundreds of times.

        It's the mental attitude that is totally different from 99% of the population.

        Absolute conviction and dogged determination to make it happen.

        Dan
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    • Profile picture of the author McKattry
      Nowadays, most information is completely free. I would suggest to most of you who haven't yet, pony up the money for the war room, or just browse the articles here. We're all sitting on a gold mine, just pick up the shovel!
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      • Profile picture of the author NateJasper
        Originally Posted by McKattry View Post

        Nowadays, most information is completely free. I would suggest to most of you who haven't yet, pony up the money for the war room, or just browse the articles here. We're all sitting on a gold mine, just pick up the shovel!
        How do you know what's in the war room?
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      • Profile picture of the author sethczerepak
        Originally Posted by McKattry View Post

        Nowadays, most information is completely free. I would suggest to most of you who haven't yet, pony up the money for the war room, or just browse the articles here. We're all sitting on a gold mine, just pick up the shovel!
        Don't be fooled be "free" information. Most people in this game aren't doing very well...and they're the ones publishing that free information.

        Remember what Earl Nightengale said:

        "Like most things in life, it's generally the opposite of what everyone else is doing that is the most profitable. So look in your category and do the opposite of everyone else."
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    • Profile picture of the author copyassassin
      Alex. I love you man.

      First off, behind the public persona, many gurus are nice, humble, shy people.

      Second, most high profile hate being worshiped. it actually scares them. not all them, but a good amount. Guru-hood is really positioning thing.

      Lastly, you don't need to beg or lower yourself. Nobody likes a kiss ass. What people like are people who can get results. And have fun doing it.

      The reason for joining masterminds is to get access to really fun, interesting, and high level people. Make connections. And have fun.

      Try it.

      Originally Posted by Alex Cohen View Post

      Should we also build a shrine and worship them?

      That was harsh.

      But it raises an important question... must a copywriter prostrate himself to make good money?

      The answer thankfully is no. There's plenty of money to be made without sacrificing your self-respect and becoming a "kiss up".

      Alex
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  • Profile picture of the author jjosephs
    Originally Posted by copyassassin View Post

    But, they are rich and you aren't.
    By all means, surround yourself with successful people.

    But you've got stars in your eyes. Is this your first trip to Hollywood?

    It's in their best interest to seem richer than they are. For many reasons. But behind the curtain, many can barely afford the expensive ornaments they flash around. If you don't believe me, get a few drinks in their system and watch the truth spill out.

    And you are a very easy target. Rich enough to afford the big ticket seminars, poor enough to be hungry for a bigger slice.
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    • Profile picture of the author copyassassin
      Considering I am the tax adviser to many internet marketers, I see their financial statements.

      Heck, I do them. I see their bank statements. I do their tax returns.

      In other words, I know what's really going on.

      Originally Posted by jjosephs View Post


      It's in their best interest to seem richer than they are. For many reasons. But behind the curtain, many can barely afford the expensive ornaments they flash around. .
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  • Profile picture of the author Chriswrighto
    That's all good if you want to be "ultra rich."

    But there's plenty of ways to get rich doing what you enjoy... which don't cost upwards of $20k for. :p

    This forum alone holds a ton of value.
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    Wealthcopywriter.com :)

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  • Profile picture of the author imsirigiri
    1. Work your a&$ off while building the company.

    2. Delegate tasks to people more efficient that you

    3. Go and get more business

    Simple things to read, hard to master.
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  • Profile picture of the author ronrule
    Appearances can be deceiving...

    This is especially true in an industry such as this, where one's projection of their success is often their most valuable customer acquisition tool. Marketers, more than anyone else, take extra steps to project a successful image.

    I can tell you first hand how incredibly easy this is, especially in an era of absurdly low interest rates. At one point I had a Viper, Corvette, TransAm, Motorhome, and a nice house all at the same time on a barely-$90k salary. How? By being in debt up to my eyeballs... The truth is all of that crap only cost about $5,000 per month in payments - well within my ability to pay based on my salary, and as a young single guy with no real obligations. But it "looked like money". Rest assured, in spite of the toys, the expensive clothes, and all my friends and neighbors thinking I was making millions, I hadn't even hit the $100k mark yet.

    "Fake it till you make it" is actually a lot easier than most people realize.

    Fortunately I grew up and started making better financial decisions, but it's been my observation that the more people talk about how much money they're making, the less they're actually making. Some people are straight up liars, but more commonly they're projecting gross figures as if it were their net income. One of my eCommerce sites did $7.5 million last year, another did $4.3 million - I could stand in front of the room and talk about how "I made $12 million online last year" but to be honest, I didn't put anything near that number in my own pocket.

    One last observation... You'll never see a Fortune 500 CEO at a "Mastermind group" unless he's the keynote speaker. Don't fall for all of the hype - especially when you're in a setting that's specifically designed by marketers to project the image of who you want to be.

    To be frank, I think paying $20K to attend a mastermind is the height of absurdity unless your intent is to capitalize on the rest of the suckers and turn them into your own private marketing army. Which, I suspect, is the only reason the "ballers" attend in the first place. They aren't there to learn a damn thing. They're there to recruit new disciples.
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    • Profile picture of the author copyassassin
      Ron, ur clueless. Kinda.

      Fortune 500 companies have a board of directors. Who meet 4 times a year. That is their mastermind.

      Corporate boards attract ballers.

      Also check out the board of trustees of major universities. Major ballers.

      They mastermind there. It's the old boys club. Girls too.



      [QUOTE=ronrule.


      One last observation... You'll never see a Fortune 500 CEO at a "Mastermind group" unless he's the keynote speaker. Don't fall for all of the hype - especially when you're in a setting that's specifically designed by marketers to project the image of who you want to be.

      To be frank, I think paying $20K to attend a mastermind is the height of absurdity unless your intent is to capitalize on the rest of the suckers and turn them into your own private marketing army. Which, I suspect, is the only reason the "ballers" attend in the first place. They aren't there to learn a damn thing. They're there to recruit new disciples.[/QUOTE]
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      • Profile picture of the author ronrule
        Originally Posted by copyassassin View Post

        Ron, ur clueless. Kinda.

        Fortune 500 companies have a board of directors. Who meet 4 times a year. That is their mastermind. .
        Not even remotely close, but whatever you have to tell yourself to feel like you're getting value out of it is fine with me, you can't rape the willing... I just hate seeing people get taken advantage of.
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    • Profile picture of the author Alex Cohen
      Originally Posted by ronrule View Post


      To be frank, I think paying $20K to attend a mastermind is the height of absurdity unless your intent is to capitalize on the rest of the suckers and turn them into your own private marketing army.
      It's not totally absurd, Ron.

      Paying $20K to attend a mastermind gives a person bragging rights. Just think of the thrill you'd get telling your friends, family and business associates that you flushed $20K down the toilet.

      The best quote I've ever heard on the subject was made by Groucho Marx, "I refuse to join any club that would have me as a member."

      Alex
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    • Profile picture of the author sethczerepak
      Originally Posted by ronrule View Post

      To be frank, I think paying $20K to attend a mastermind is the height of absurdity unless your intent is to capitalize on the rest of the suckers and turn them into your own private marketing army. Which, I suspect, is the only reason the "ballers" attend in the first place. They aren't there to learn a damn thing. They're there to recruit new disciples.
      And that's wrong how?

      Seriously, I'd like to hear where you're getting this perspective. Why is a person a "sucker" if you convince them to market your stuff? Sounds to me like they're smart people who know a good thing when they see it and who believe in the law of contribution. Unless of course, what you're selling is BS, then I'd say they're suckers.

      I'd gladly pay $20k to have even a half dozen influential people marketing my services. Hell, I'm IN a $10k a year local mastermind group. Second year. Those dozen people have brought me about $300k in business over the past 18 months.

      More than half of them are multimillionaires. Just being around them is worth the $10k a year.

      I'm in two others, $840 a year between the two, and they've brought me nearly $60 this year alone. The $20k is relative...and, the math works, so what's the problem? Is the coffee bad? Don't like the continental breakfast? Brown bag it dammit!

      PS: I suspect this ^ is what the OP meant by "What the ultra rich know that you don't"
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      • Profile picture of the author ronrule
        Originally Posted by sethczerepak View Post

        I'd gladly pay $20k to have even a half dozen influential people marketing my services. Hell, I'm IN a $10k a year local mastermind group. Second year. Those dozen people have brought me about $300k in business over the past 18 months.
        This portion of your response is exactly my point - you're not "there to learn", you're there to meet people so they can move your product. That's the right way to do it.

        Unfortunately that wasn't the impression I got at all from the OP... he wasn't there to network so people could bring HIM business, he was there to "learn" - and then promptly returned to this forum to brag about how he spent $20K so smart people could whisper secrets in his ear. From my perspective (and yours?) he missed out on the real value.
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        • Profile picture of the author marciayudkin
          It's in their best interest to seem richer than they are. For many reasons. But behind the curtain, many can barely afford the expensive ornaments they flash around.
          I have seen and heard this up close also.

          Marcia Yudkin
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        • Profile picture of the author copyassassin
          Ron,

          The masterminds I'm a part of do very little "teaching".

          Rather, it's hotseat based where everybody gets a turn to present a current issue a person is facing and ask how to solve it.

          And yes, you do meet some real badasses.

          Adam

          Originally Posted by ronrule View Post

          This portion of your response is exactly my point - you're not "there to learn", you're there to meet people so they can move your product. That's the right way to do it.

          Unfortunately that wasn't the impression I got at all from the OP... he wasn't there to network so people could bring HIM business, he was there to "learn" - and then promptly returned to this forum to brag about how he spent $20K so smart people could whisper secrets in his ear. From my perspective (and yours?) he missed out on the real value.
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    • Profile picture of the author deezn
      Originally Posted by ronrule View Post


      One last observation... You'll never see a Fortune 500 CEO at a "Mastermind group" unless he's the keynote speaker. Don't fall for all of the hype - especially when you're in a setting that's specifically designed by marketers to project the image of who you want to be.
      That's like saying you'll never see an NFL player at an MLB training camp. Duh, it's a different sport.

      Fortune 500 CEOs definitely fraternize and exchange ideas with others. Saying you won't see a Fortune 500 CEO at a small business mastermind group is kind of, disingenuous. When Bill Gates, Warren Buffett and Sharon Osberg get together to play bridge, what do you think they talk about, the weather?

      I know a few lawyers who have gotten quite successful after they joined a legal marketing mastermind. Chris Davis, personal injury lawyer in Seattle, is on video claiming his success was due to joining Great Legal Marketing's mastermind and attending the conference. He went from making six figures, which isn't bad, to settling multi-million dollar cases. The GLM mastermind is roughly $24,000 a year or so and is area exclusive.

      There is value in mastermind groups. Just be sure to pick the right one.
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  • Profile picture of the author Will Compton
    Originally Posted by copyassassin View Post

    Then you too will be making a crap load of money and your friends will say " why does he make a lot of money when he's not smart.
    You made my morning, that's brilliant. And thanks for all the other good advice. It's exactly what the masters (Carlton, Halbert, Kennedy) say too.
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  • Profile picture of the author Mark Pescetti
    I've worked with some extremely rich dudes, including a billionaire (that's become an on-going relationship.)

    The rich surround themselves with people who are doing constant groundwork.

    They don't necessarily see opportunities before everyone else; it's their boots on the ground and "in-the-know" connections that reveal opportunities - where most people just see an empty parking lot (so to speak.)

    Having a network IS a powerful tool. I call it the Coconut Wireless. (Since you spent time on Kauai Adam, you've probably heard of the term.)

    Mark
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  • Profile picture of the author Robert_Rand
    It's always fun to see the strong emotional responses - positive or negative - people have to posts like this I love it. Good headline Adam. I definitely don't completely agree, but that doesn't even really matter.

    We all have our little beliefs about success and are so eager to broadcast them - so who really cares, right? Regardless, I definitely DO agree that who you're around is influencing your future. If you think you're going to succeed on your own, on some kind of island... you're delusional.

    And as great as some formal Masterminds are, you don't even need them. The point is exposing yourself to powerful people and powerful ideas in some fashion on a consistent basis. Staying hungry. Not buying a few of the most popular copywriting books, getting through them and thinking you're done. That could probably work if you're satisfied with "good" or making some "good money" - but not if you want to be the best. Not if you want to go in and DOMINATE a market.

    Books, videos, seminars, masterminds, competitive intelligence tools... whatever. Seeking out information. Seeking out success. Seeking out what's working right now. And of course applying. But pretty much everyone I know who's really "rich" has that mentality and that kind of commitment to learning.
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  • Dan Kennedy one guru known for his harsh honesty said -

    "Most people are walking around waving their umbilical cord looking for somewhere to plug it in"

    After spending around $167,000 over 28 years listening to all the "experts" I was so f****** glad to finally save a lot more money not wanting to do that.

    (They more or less all say the same thing - and all those "hidden secrets" and "insider information" to fame and fortune? - they are just continually repackaged and presented with a slightly different slant)


    Steve

    P.S. I've no problem if someone wants to spend 20k to be told "get the information first - before everyone else grabs it"

    That pearl of wisdom is immensely useful.

    I think it was my first schoolteacher the lovely Mrs Crawford who told me "Steve, it's always good to get a head start"
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  • Profile picture of the author joe golfer
    I've never been in a high-end mastermind but 20k seems cheap. A friend of mine talked to his mastermind about selling his products in China. Several people in the group knew exactly what to do and who to call. He said he saved tens of thousands of dollars and hundreds of hours of learning it by himself or hiring someone to do it for him.
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  • Profile picture of the author Ean Stark
    There is some truth in this post,its called networking.

    But hey,its not that they get methods early,its that they find JV partners.

    Ean
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    • Profile picture of the author copyassassin
      It's more than just JV partners....

      they get information faster and more accurate than the masses.

      Also, networking isn't very useful.

      Very low ROI.

      Masterminding on a regular basis with ballers in the group is totally different.

      Very good ROI.

      Originally Posted by Ean Stark View Post

      There is some truth in this post,its called networking.

      But hey,its not that they get methods early,its that they find JV partners.

      Ean
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  • Profile picture of the author sagittarius
    Where did your industry leader get his knowledge?
    I bet a fraction of it's from WF.
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  • Profile picture of the author sethczerepak
    Something else to consider...

    For some of these guys, the extent of their "knowledge," is knowing how to sell "how to be successful" products to make money to people who have no business sense at all but who are suckers for anything that sells them on the entrepreneurial lifestyle without the sweat, the ingenuity and the persistence.
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    • Profile picture of the author copyassassin
      here's the honest reality:

      If a 100 people an info-product, only about 3 will execute it.

      Of the 3, maybe one has success.

      here's honest reality #2:

      you can only sell crap products for a limited time before you get called out.

      Yes, some do sell to the low end of the market.

      But, the real money is in the high end of the market.

      And the high end people demand ROI.

      In short, if you've lasted more than 5 years in a space, with a high end backend that is growing, your stuff works.

      Originally Posted by sethczerepak View Post

      Something else to consider...

      For some of these guys, the extent of their "knowledge," is knowing how to sell "how to be successful" products to make money to people who have no business sense at all but who are suckers for anything that sells them on the entrepreneurial lifestyle without the sweat, the ingenuity and the persistence.
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  • Profile picture of the author Zodiax
    Sounds like the mastermind group from
    Dave Wood. A pitch to join empower network, and super secret strategies too... Promote empower network.

    Nothing new.
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