A To Z List Of Phrases Used By Clayton Makepeace

10 replies
You may of heard the saying
"you can't bore a person into buying"...

well legendary copywriter Clayton Makepeace knows
how to give his readers eye candy through the
street level phrases he would come up with.

Wouldn't it be great if you can just swipe his whole
list of phrases, from A to Z, so you too can be that
person who stands on the winners podium?

Well fret not, they are all waiting for you here...

http://s3.amazonaws.com/mcpublic/WayToElectrifyAds.pdf

Enjoy!
Ewen

P.S.
Ooops, I forgot to mention the compiler of these, Tony Flores.
Thanks Brian for bringing it to my attention.
#clayton #list #makepeace #phrases
  • Profile picture of the author BrianMcLeod
    Perhaps Tony Flores might appreciate a mention?
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    • Profile picture of the author MontelloMarketing
      Most interesting thing about this list is that most of them would fall into the "cliche'd phrases you should never use" category...

      And yet, we learn that what is often considered a hard and fast rule, can often be anything but.

      For you copywriters who actually can write, this list can be very valuable. Hacks who can't write, refuse to learn to write, and are horrible at persuasion...

      This list won't help you even a little bit!
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      • Profile picture of the author angiecolee
        Originally Posted by MontelloMarketing View Post

        For you copywriters who actually can write, this list can be very valuable. Hacks who can't write, refuse to learn to write, and are horrible at persuasion...

        This list won't help you even a little bit!
        I see what you did there...
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        Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.

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    • Profile picture of the author ewenmack
      Originally Posted by BrianMcLeod View Post

      Perhaps Tony Flores might appreciate a mention?
      Fixed my mistake...thanks for bringing it up.

      Best,
      Ewen
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  • Profile picture of the author MontelloMarketing
    Just stating fact, Angie.

    A bag-o-tricks won't help anyone who thinks they need tricks. But... in the right hands these enhancers can be very dangerous (in a good way)
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  • Profile picture of the author joe golfer
    Thanks, Ewen. That really hits the spot. I was chomping at the bit for the PDF to open, but played it cool as a cucumber.

    When I first read your post, I thought, "Hey Ewen, don't piss on my leg and tell me it's raining!" But once I read the phrases, everything was hunky dory.

    Here's the thing: My mom used to tell me I had a face that would scare a dog out of a butcher shop. She was nuts and we fought like cats and dogs. I'd say to her, "I'll tell everyone from here to Timbuktu you are a few sandwiches short of a picnic!"

    I don't need to tell you. You know the type--give them the finger and they take the whole hand. I mean, you made your bed, now lie in it.

    Anyway, I don't mean to go against the grain. My dad always yelled, "You kids better hit the books or hit the bricks!" When he started drinking and throwing furniture around, we'd yell "Hit the deck!" We never thought his elevator went to the top floor.

    Well, I didn't mean to wear my heart on my sleeve. What in tar nation? What's good for the goose is good for the gander. I always said, "When pleasure interferes with business, give up the business."

    In other words, you can't unscramble an egg.

    Who's the man, now?
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    Marketing is not a battle of products. It is a battle of perceptions.
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  • Profile picture of the author angiecolee
    Joe, you were about as clear as mud just then.

    But more fun than a barrel of monkeys!
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    • Profile picture of the author Alex Cohen
      Originally Posted by angiecolee View Post

      Joe, you were about as clear as mud just then.

      But more fun than a barrel of monkeys!
      And to combine elements from two of his cliche's...

      "A few bricks short of a load"

      LOL

      Alex
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