Gem I Came Across

10 years ago

Originally Posted by dleigh

Hi,

I want to thank everyone on this forum, I have found so much valuable information here!

I wanted to let everyone know about this little gem. It is Gary Halbert's exact method for learning copywriting in 30 days. Amazing.

The Gary Halbert Letter

Thanks all!

P.S. You want to know what a truly world-class, no-excuse, no-BS copywriter ought to be able to do? It's this: He ought to be able to write an ad that tells how good he is. Hell, if he can't sell himself, how can you expect him to sell your goods or services.
************

This gem from Gary ought to be the litmus test whether you call yourself a copywriter or not.

Me's wanna makes me sum moolah wit coptrighting, hows do I get the 1000 dollar clients? i product reesultz....u want sum?

Just saying. Ya know?

gjabiz

PS. Not aimed at anyone in particular, just a general observation on this forum.

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gjabiz

10 years ago

Here is the list Gary said you must read.
I'd want you to read everything listed below: "Scientific Advertising"
-by Claude Hopkins
"The Robert Collier Letter Book"
-by Robert Collier
"Tested Advertising Methods"
-by John Caples "How To Write A Good Advertisement" -by Vic Schwab
"The Gary Halbert Letter" (all back issues)
-by Gary Halbert
"The Boron Letters" -by Gary Halbert
"The Lazy Man's Way to Riches"
-by Joe Karbo
"Break-Through Advertising"
-by Eugene M. Schwartz
"7-Steps To Freedom"
-by Ben Suarez
OK.
gjabiz

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Alex Cohen

10 years ago

Originally Posted by dleigh

I wanted to let everyone know about this little gem. It is Gary Halbert's exact method for learning copywriting in 30 days. Amazing.

Amazing? A better description would be ludicrous.

Alex

Thanks

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gjabiz

10 years ago

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JohnRussell

10 years ago

Originally Posted by gjabiz

VOILA you are a copywriter.

Good post. I especially appreciate that you spelled Voila correctly (rather than use the typical VIOLA).

Thanks
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Cam Connor

10 years ago

Originally Posted by JohnRussell

Good post. I especially appreciate that you spelled Voila correctly (rather than use the typical VIOLA).

It's actually spelled voilà. Not to be a spelling Nazi or anything.

-Cam

Thanks
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JohnRussell

10 years ago

Originally Posted by Cam Connor

It's actually spelled voilà. Not to be a spelling Nazi or anything.

-Cam

Not in caps it's not. Lower case, you are correct. Not to be pedantic.

Thanks
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Alex Cohen

10 years ago

PLEEEEASSSSEEEEE Alex, 30 days is way too much time

If you read Halbert's method carefully, you'll realize that what he's asking wannabes to do is virtually impossible to accomplish in 30 days.

That's why it's ludicrous.

Alex

Thanks
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gjabiz

10 years ago

Originally Posted by Alex Cohen

If you read Halbert's method carefully, you'll realize that what he's asking wannabes to do is virtually impossible to accomplish in 30 days.

That's why it's ludicrous.

Alex

Was it meant to be literal? CAN someone do it, sure, if they have the time and books right in front of them and all his newsletters. 30 days, 60 days, 90 days...still a damn good outline of a quick education.

gjabiz

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Alex Cohen 10 years ago

Originally Posted by gjabiz

Was it meant to be literal?

We don't know.

We do know that wannabes take things Halbert said literally.

Like the guy who posted here about his goal to write 100 sales letters out by hand because Halbert supposedly said to... and later complained about getting carpal tunnel.

Shock and awe is one good way to warn innocents. The technique is used in a variety of industries and career fields.

It gets their attention.

Alex
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Cam Connor

10 years ago

Originally Posted by JohnRussell

Not in caps it's not. Lower case, you are correct. Not to be pedantic.

So you're asserting that the capitalized version is spelled VOILA, and NOT VOILÁ...? Could you please post a reference for that spelling rule, I'm curious.

Thanks
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gjabiz

10 years ago

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Cam Connor

10 years ago

Originally Posted by gjabiz

I'll fix it to whala, OR shebang or KABOOM, so as not to cause an International crisis in spelling, OK? Oh wait, I mean Ok? Or is it just ok...ah sheet, just making matters worse...better add a day or two on the copywriting course for spelling and grammar too, so apologies, it may take up to 16 days to become a copywriter.

gjabiz

Wait a minute... shebang? I always thought it was SHAbang... can I get a reference for that too?

Thanks

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JohnRussell 10 years ago

Originally Posted by Cam Connor

So you're asserting that the capitalized version is spelled VOILA, and NOT VOILÁ...? Could you please post a reference for that spelling rule, I'm curious.

It's just what's normally done in French...at least here in Canada which I suppose some don't consider real French in the same way that some don't consider North American English real English.

Anyway...

I know that it is more common not to use punctuation with uppercase words. And since I write copy I am more concerned with what it normally done than being 100% correct.

Aiight?
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- Cam Connor 10 years ago
  
  Originally Posted by JohnRussell
  
  Aiight?
  
  Fair enough. LOL
  
  Thanks
  
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  Alex Cohen 10 years ago
  
  Yeah, I agree. The name calling made it difficult for you to claim the moral high ground.
  
  Glad you edited it out.
  
  Alex
  
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