I sent out an email last week to an existing
and very responsive list of about 900 subscribers/customers.
Because they have always been pretty responsive (over 50%
open rate usually) I got lazy with the headline of my email
about the latest product.
I was mildly disappointed with the result.
So back to basics...I came up with an intriguing headline
which seemed to be completely unrelated to my product
but the secret was the email contained a story.
The story related back to the product in a way
that I KNEW the subscribers would be interested.
The result? Image below.
I wil not make that mistake again.
Have ypou been guilty of making obvious mistakes in your marketing?
We all live and learn.