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Your prospect's comfort zone

by Alex Cohen
6 replies
All the hubbub relating to the forum name change has provided an instructive example of human thinking.

Folks don't like to leave their comfort zone.

As a copywriter, keep that in mind when writing your copy. Instead of trying to change your prospects' thinking, climb into their brains and determine what they're already comfortable with... and sell to them from that perspective.

Alex
#comfort #prospect #zone
  • Profile picture of the author gjabiz
    Originally Posted by Alex Cohen View Post

    All the hubbub relating to the forum name change has provided an instructive example of human thinking.

    Folks don't like to leave their comfort zone.

    As a copywriter, keep that in mind when writing your copy. Instead of trying to change your prospects' thinking, climb into their brains and determine what they're already comfortable with... and sell to them from that perspective.

    Alex
    The Copy/Sales skills of several here, sold the new owners on not changing the NAME (although it was deeper than that). So, as far as human thinking goes, it isn't about comfort zones...more about CHANGING THE THINKING.

    gjabiz
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    • Profile picture of the author Alex Cohen
      Originally Posted by gjabiz View Post

      The Copy/Sales skills of several here, sold the new owners on not changing the NAME (although it was deeper than that). So, as far as human thinking goes, it isn't about comfort zones...more about CHANGING THE THINKING.

      gjabiz
      Apples and oranges.

      Logical arguments and complaining changed the minds of forum owners... not buyers of products.

      Alex
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      • Profile picture of the author gjabiz
        Originally Posted by Alex Cohen View Post

        Apples and oranges.

        Logical arguments and complaining changed the minds of forum owners... not buyers of products.

        Alex
        I saw logical arguments made with emotional appeals, sounds like copywriting to me.

        Apples and corn cobs.

        gjabiz
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        • Profile picture of the author Will Compton
          "Join the conversation already going on in your prospect's head."
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  • Profile picture of the author stacykellie
    Banned
    [DELETED]
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    • Profile picture of the author jjosephs
      Originally Posted by stacykellie View Post

      I trolled the Proactiv campaign back when
      Fixed it for ya.
      Signature
      Marketing for ACTION & REACTION.
      Roll Out "The Cannon"
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    • Profile picture of the author Alex Cohen
      Originally Posted by stacykellie View Post

      People don't buy when they're comfortable.

      Back aches, obesity, pimples, they're looking for something that makes them comfortable.

      If you're trying to say we should cater to their comfort level, I'm wondering where you've worked.

      I worked on the Proactiv campaign back when, and I can tell you we didn't try and play to the comforts of those with acne.
      Duh, of course people are trying to solve problems.

      I'm talking about their thinking.

      Take a guy who can't get dates. He thinks if he just learns a few pick-up lines, women will go out with him.

      Truth is, it's his inner game that needs to be improved.

      Sell him the pick-up lines first and sell him the inner game stuff later.

      Alex
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