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Story Copywriting-- Who Should I Learn From?

by masterpeez4py
17 replies
Hello Warriors,

I am interested to get started in Copywriting and I have chosen to use the story telling models.

I have heard about John Caples and he is the only one I know of but I haven't read any of his copies, except "The Two Young Men". I will appreciate it if I am given links to his sales copy and other notable story telling copies by other copywriters.
#copywriting #learn #story
  • Profile picture of the author JohnRussell
    Check the WSO forum. Lots of 'stories' there.
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  • Profile picture of the author sethczerepak
    Originally Posted by masterpeez4py View Post

    Hello Warriors,

    I am interested to get started in Copywriting and I have chosen to use the story telling models.

    I have heard about John Caples and he is the only one I know of but I haven't read any of his copies, except "The Two Young Men". I will appreciate it if I am given links to his sales copy and other notable story telling copies by other copywriters.
    Storytelling model?

    That's just one dynamic of copywriting. You'll want to get a lot more tools in your belt.

    One of my clients game me this book a few weeks ago. I'ts got dozens of stories for selling MLM, but they can be easily repurposed for other niches.

    Amazon.com: How To Prospect, Sell and Build Your...Amazon.com: How To Prospect, Sell and Build Your...
    Some other cool stories here:

    http://www.businessballs.com/stories.html

    Also, do some reading on the "Hero's Journey" format (I have a product on this if you're interested, but can't post it here). You'll see that used a LOT in the Biz Opp niche.

    Frankly though, I"ve learned more about Storytelling from Stephen King's "On Writing" than from any copywriting course.
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  • Profile picture of the author joe golfer
    Master Peezy - also look in the stickies of this forum. There is a sticky post about storytelling with some links to good stuff.
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    Marketing is not a battle of products. It is a battle of perceptions.
    - Jack Trout
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  • Profile picture of the author AmericanMuscleTA
    Read all of Dan Kennedy's No B.S. books. Stories after stories.
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  • Profile picture of the author masterpeez4py
    Thanks to everyone for their contributions.
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  • Profile picture of the author Yvon Boulianne
    There`s you go my friend, hundreds of hours of reading
    http://www.warriorforum.com/main-int...rytelling.html
    http://www.warriorforum.com/copywrit...marketers.html
    storytelling - Warrior Forum - The #1 Internet Marketing Forum & Marketplace - Threads Tagged with storytelling
    https://www.youtube.com/user/officialStoryMOOC
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  • Profile picture of the author Dot Com Direct
    Might wanna check out Vin Montello, Andre Chaperon and Kevin Rogers.

    As an addition, you probably also want to study "The Hero's Journey" as a master plot for your stories. It's the story most "gurus" use in one way or another.
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  • Profile picture of the author keithb89
    If you really want a storytelling primer, learn how news articles are constructed. Hard news gives you the who, what, when, where, why and how without too much detail. That's storytelling at its most minimal. Its like learning to play an instrument -- you start by learning scales.
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    http://promo.article-writing.co/qual...dable-content/
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  • Profile picture of the author Jonwebb
    well everyone has given you great tips, I will instead offer something a little different,

    story telling is easy when you have a story to tell. The beautiful thing about stories, is that they are literally every where!

    you dont need to "come up with" a story, a lil research and your story will find you. Politics, the news, reality tv, sports, your personal life, or movies. Stories are everywhere you just have to pay attention.

    headline
    lead
    story
    bullets
    close

    see you space cowboy,

    bang

    -Jon
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    "How to value a business or Website for purchase"
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  • Profile picture of the author Yvon Boulianne
    Yes Story Telling

    The Hereo`s old life
    The Call
    Try and Fail
    Breakthrough
    The Life after
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  • Profile picture of the author Aji Raman
    copywriting = EMOTIONS

    LOVE

    -AJ
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  • Profile picture of the author Mark 99
    David Garfinkel and Brian Mcleod (fast effective copy). Masters of story telling in copy. Good luck.
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  • Profile picture of the author gregw
    Trying not to repeat... A quick google should turn up some links for you.

    Martin Conroy
    George Burton Hotchkiss
    Bruce Barton
    Troy White
    Daniel Levis
    Sean D'Souza

    Good Luck
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  • Profile picture of the author maverick8
    i have read some of thing posted above and 1 course that hasnt been mentioned is the ultimate desktop copy. Being 1068 pages long it is by the far the most comprehensive guide. i highly recommend it.
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    • Profile picture of the author multipliedmike
      Here's a few examples to get you started: http://swiped.co/types/storytelling/

      I'm particularly a fan of Bud Weckesser (from Green Tree Press) when it comes to story ads (the first three on that site are examples). Cliffhanging headlines lead into stories told by a persona who's exactly like the target buyer & had success with the product. Very effective.

      Plenty of other great copywriters mentioned in the thread, but I'm going to doubly agree on Dan Kennedy. Not because he has great copy examples built on stories, but because if you buy any of his products, you discover how most all of his content is delivered brilliantly in story format.
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      • Profile picture of the author DJ Gelner
        I can't recommend Paul Hancox enough. If you're just getting started, he'll not only help you with your storytelling, but give you an array of other tools and methods you can use to really improve as a copywriter relatively quickly (3-6 months or so). He's not super cheap, but you get what you pay for...

        -D.J.
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        D.J. Gelner
        Copywriter/Storyteller
        www.djswriting.com

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        • Profile picture of the author wordwizard
          Wow, what a great resource list! I'll be saving this one and work my way down the list, checking out all the resources I don't have yet.

          There's also Matt Furey, by the way! He still sends out emails, though I can't quite remember where to sign up for them, but if you Google him, you should be able to find something.
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