How Rihanna's Sleazy Stunts Can Make You A Ton Of Sales...

6 replies
Have you been hearing all this stuff about Rihanna
lately?

She's always wearing these scandalous see-through
shirts and showing off her 'stuff'.

And the media's been having a ball with it.

But, I have to let you in on a little secret...

These are nothing but well-crafted stunts.

Madonna did it back in the 80's.

And Miley Cyrus did it not so long ago with her Wrecking
Ball music video.

It's all about getting the RIGHT audience to back you
and shun everyone else.

These stars fans will go out of their way to defend
their actions - and form a tight knit community because
of it.

And every time something like this happens, the stars
end up making a ton of cash from their merchandise.

So, how can you use this in your copy?

Simple. Go out of your way to offend people you do NOT
want as customers.

A good pal of mine frequently rants about how much
he hates MLMers.

He's pushing against a common enemy so people can
rally behind him.

I don't care whether people waste their money on MLM
garbage or not - but it makes a good tactic to get people
to love you.

So when writing your copy, make an effort to demonize
someone or something.

Just like everyone always rants about 'gurus' being
terrible.

When you do that, potential customers will be far more
likely to trust you and, most importantly, buy from you.
#make #rihanna #sales #sleazy #stunts #ton
  • Profile picture of the author Alex Cohen
    Hey Chris, good to see you in these here parts again... it's been a while since you visited the copywriting forum.

    Nice lesson on using polarization in marketing.

    Alex
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    • Profile picture of the author nmchant
      Very well written Chris, and a good reminder!
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    • Profile picture of the author Chris Ramsey
      Originally Posted by Alex Cohen View Post

      Hey Chris, good to see you in these here parts again... it's been a while since you visited the copywriting forum.

      Nice lesson on using polarization in marketing.

      Alex
      Thanks man. Glad to be back
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      • Profile picture of the author The Niche Man
        Good point.

        If you're not at least offending the people you don't want as customers ...
        ... You're probably not attracting enough of the people you do want!
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        • Profile picture of the author jdchis2
          Originally Posted by The Niche Man View Post

          Good point.

          If you're not at least offending the people you don't want as customers ...
          ... You're probably not attracting enough of the people you do want!
          Exactly, and exactly why I agree with OP's post. The easiest way to gain someone's loyalty is to agree with someone that they hate. The biggest difficulty is to work this into your sales writing.
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  • Profile picture of the author DanTheWordsmith
    I usually end up offending people anyway, so this shouldn't be a problem.
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    Copywriter, content writer, and copyeditor.

    Visit http://danhoger.com for more information.

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