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[Critique Request] Please Comment on My Sales Page

by Ravikanth
3 replies
My website: We Write to Sell | We Write Blog Posts, Web Copy, Case Studies and White Papers That Build Trust and Generate Sales for You.


This sales page is the home page of my writing services web site. I have had some very helpful people(Alexa, travelinguy, John McCabe - Thank you) who commented on a previous version of the home page. I have made many changes based on their observations.

1)Can you please make suggestions on improving it further?

2)It seems to me that the site is good enough to start prospecting. Do you suggest the same?

3)Some of my friends are saying that the website is too dull. I am of the opinion that this is a writing website and hence the only attractive thing on my website should be content. Also, it is my opinion that people who are looking for such a service will not find it dull. If I am wrong about this, please make suggestions on how to make it better.

On one hand I feel that I am stuck with analysis-paralysis, but on the other hand I think that I should spend enough time to get it right.
#comment #critique #page #request #sales
  • Profile picture of the author sethczerepak
    Originally Posted by raviandkanth View Post

    1)Can you please make suggestions on improving it further?

    2)It seems to me that the site is good enough to start prospecting. Do you suggest the same?

    3)Some of my friends are saying that the website is too dull. I am of the opinion that this is a writing website and hence the only attractive thing on my website should be content. Also, it is my opinion that people who are looking for such a service will not find it dull. If I am wrong about this, please make suggestions on how to make it better.

    On one hand I feel that I am stuck with analysis-paralysis, but on the other hand I think that I should spend enough time to get it right.
    1) Find a focus. Specialize in one thing instead of saying you do everything (that's why you're stuck in analysis paralysis). I'd suggest article writing as your sales writing skills aren't that tight.

    2) The site isn't good enough to start prospecting...then again, it probably never will be. I have dozens of direct mailers that I'm not 100% satisfied with, but I send them out anyway. The best way to start is to start. Let your prospect's responses to decide what to change. You'll learn a lot more that way than you will by trying to get it "ready."

    3) Ignore your friend's opinions. If they're not marketers themselves, they're just advising based on what they think constitutes good advertising...something which the average person is grossly misled about.

    However, based on what I know about this niche (and I used to own a content agency), your biggest turn off right now is that the site looks like you're managing a content team. That's a huge red flag for most people who buy content.

    People will wonder who's writing the stuff and whether the quality will be anything near what they find on the site...speaking of, the writing isn't bad, but it's not that good either.

    Sentences are too long, too wordy and too academic. I suggest grabbing a copy of "On Writing" by Stephen King and "A Writer's Coach" by Jack Hart. Get really good at writing article content. Leave the copywriting to the pros for now. Marketer yourself as an individual writer, not a team. Most important, start prospecting. The best way to learn what the market wants is to get out there.

    Good luck.
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    • Profile picture of the author Ravikanth
      Originally Posted by sethczerepak View Post

      1) Find a focus. Specialize in one thing instead of saying you do everything (that's why you're stuck in analysis paralysis). I'd suggest article writing as your sales writing skills aren't that tight.
      Thank you.

      Originally Posted by sethczerepak View Post

      2) The site isn't good enough to start prospecting...then again, it probably never will be. I have dozens of direct mailers that I'm not 100% satisfied with, but I send them out anyway. The best way to start is to start. Let your prospect's responses to decide what to change. You'll learn a lot more that way than you will by trying to get it "ready."
      I am thinking on the same lines.

      Originally Posted by sethczerepak View Post

      3) Ignore your friend's opinions. If they're not marketers themselves, they're just advising based on what they think constitutes good advertising...something which the average person is grossly misled about.

      However, based on what I know about this niche (and I used to own a content agency), your biggest turn off right now is that the site looks like you're managing a content team. That's a huge red flag for most people who buy content.
      I wanted to get the domain "iwritetosell", and I was advised to get "wewritetosell" by friends who are not into writing business. I chose to take that advice .

      Originally Posted by sethczerepak View Post

      People will wonder who's writing the stuff and whether the quality will be anything near what they find on the site...speaking of, the writing isn't bad, but it's not that good either.

      Sentences are too long, too wordy and too academic. I suggest grabbing a copy of "On Writing" by Stephen King and "A Writer's Coach" by Jack Hart. Get really good at writing article content. Leave the copywriting to the pros for now. Marketer yourself as an individual writer, not a team. Most important, start prospecting. The best way to learn what the market wants is to get out there.
      Good luck.
      Thanks for the book suggestions and the comments on my writing.
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  • Profile picture of the author Humbee360
    Look at the market and who you want to reach, each market is different, women think differently than men do, so I would suggest that you provide different styles of content.

    Simple is sometimes better than complex...

    example.

    You need a sales page that converts traffic into paying customers.

    We need clients that want great sales copy.

    You want results that will produce sales.

    We want to help you get what you want.
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    "Everything goes where attention flows..."
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