customers into your business left and right?
Then here's 3 BIG rules you gotta follow with
your sales letter.
1. Appeal to their emotions
Last week I sat down to start work on a new
sales letter for a client of mine.
I was pouring through forums, magazines, and
blogs for the target market.
There was one specific thing I was looking for...
What emotions people were relating to their niche.
I wanted to know what made these people happy.
What made them sad. What scared the living
bejeezus out of them.
Over the course of about 3 days, I ended up
with a small notebook full of notes, almost entirely
about their feelings.
With this information I can craft an amazing sales
letter that not only sells - but connects to the
reader in a way most other's can't.
And when you're writing your own letters - REALLY
focus on knowing how the prospects feel.
Know their fears. Their joys. Their worries.
With this ammo, you can get almost anybody's
2. Use a good story
A few months ago I was hired to help write a
letter to try and beat a control.
The original sales letter was pretty good.
But right away I noticed it didn't really have
much of a story.
It was almost entirely 'offer' based.
Which, in some markets, is okay.
But this market was one I felt would respond
much better to a good story.
So I ended up spending nearly a week on
writing a story that pulled at the (ideal) reader's
heartstrings every few words.
Well, when the client ended up split testing
between my letter and his old one - guess what
My letter ended up beating his by 29%.
It wasn't a HUGE margin, but over the course
of a year it'll add up to over $15,000 in new sales.
That, my friends, is the power of using a GOOD
story in your sales letter.
3. Have a strong call to action (CTA)
Most people toss out CTAs like, "Buy Here!" or
"Click to buy now!"
That's just stinky.
And will result in fewer sales.
What you need to do instead of focus on involving
Write your CTA's as if it's coming from the reader.
So, instead of "Buy Here!", you could write...
"Yes, Chris - I'm Ready To Get Rid Of My Acne!"
See how that works?
It's much clearer what the reader gets and when they
read it in this tone, it does something interesting...
As best as I can tell, their brain actually interperets
this as them saying it themselves.
That's just kind of a guess, but I've split tested
this pretty extensively and (almost) every time it
ends up with an increase in sales.
So go try these out.
If you've got a sales letter out there already, start
implementing these rules right away.
Then, come back here and let me know your results.