[NSFW] Sex Toys vs. Fitness eBooks... Value these two 'sales letters'. I have no idea.

You're asking a very complicated question.

How do you put a value on anything?

We don't know the numbers that both sites are converting at... and they're in completely different markets.

Saying that...

I'm not an expert of vibrators I do follow what Elliot Hulse does.

He's a very credible person and has a cult following.

Check out some of his YouTube videos, the guy is incredible.

Specifically... he talks about EVERY aspect of growing stronger... not just physically and mentally. How many people are pitching the nervous system?

Not many I bet.

It's very special - unique you might say.

It's targeted at the audience that he has built over years of providing good value... so I would assume it does well.

The value of anything is simply what the market is willing to pay for it RIGHT NOW.

Your market will determine the value for you, at least that how I work it.

I used to be a real estate agent in the 90's.

We'd offer home sellers what's called a Comparative Market Analysis... which was nothing more than a synopsis of what other homes, like the seller's, are selling for RIGHT NOW.

So, you can use a similar approach online. Find similar products that are actually doing VERY well... and start your price test there.

You want to use proven winners as models, because they're getting the traffic and sales that can give you a good idea what the market is paying.

From there, start testing out lower prices and higher prices... almost never stopping.

Over time, the market will tell you the value of something.

Because quite frankly, the value of anything is what ONE PERSON will pay.

You may have something that a collector wants so badly... he/she is willing to spend millions...where as a non-collector wouldn't give you $100 because they don't know the value.

But value is what someone will pay for a given product or service... and the only way to tell the real value of anything is by letting the market tell you with their wallet. That's why it helps to see what similar products and services are selling for... as well as they're doing well... and then start your price testing there... always be changing and testing it.

Chris and Shawn are right...it's a damn complicated question.

Even if you have $10,000 to pay for a sales letter, you can still hire a bad writer at that price. There's probably a lot of copywriters asking that much just to see if they can get someone to agree to it. whether they're worth it is another matter entirely.

I'd suggest creating a light version, or even a giveaway version, of the product and testing demand first. Ultimately, it's up to your customers what the offer is worth....and from there you determine where and how much to invest.

As for finding a good writer. Look on this forum and read the posts by some of the more experienced writers. You can tell by their interaction with members, their suggestions and their feedback whether they know what they're talking about.

Any fool can demand a high fee and give you dozens of reasons why you should pay it. But a real expert demonstrates it in words and actions.

Livin n Lovin,

What I find laughable is that you want to pay a copywriter like me who's good at what they do $100 to write that.

The least I'd charge to write that is $1,000 (ONE THOUSAND)

And I would willingly pay someone else $1,000 or even more to write it, if will convert.

Of course you can bet your last penny, if he's smart, he's also up-selling something else at the back of that for at least $97 or more.

I wish I could pitch my products on here but I’ve got to check into that. I’m doing a WSO pretty soon and I don’t want to jeopardize anything.

I’m not an expert in Copywriting. HERE’s MY CRED PITCH: Multimedia man - I was trained by Australian MTV executives and am a descendant of 2 master marketers from the 1800s that you’ve heard of, yada - yada. Family tradition to not name drop (unless selling something) but my ideas speak for themselves. No ego here.

That page you are talking about is using what is referred to as “standard issue layout” to some degree.

The cover is what makes it look scammy. From an SEO guy’s perspective, it is riding on one single keyword if he did that right. He needs to drop it about 15px too.

I have some clean versions of that page coming out soon. No problem with the page itself.

The sex toy thing is pretty big. I know a lady (don’t claim her) that sells those things out of a case. Hotel meetings… She made six figs consistently the past few years but beside the point.

I just want to throw an idea your way about the first one.
Have a physician who specializes in this area do the copywriting. Just throw out a ton of (physician verified) facts and follow up with what that means to the buyer. Find a guy who is buried in student loan debt from medical school and make him a partner.

Video.

Show how people are getting results after 90 to 180 days.

If these things can’t be done, I would start fresh. I don’t know exactly what it is that you are selling but a grand is steep for this price range. The right physician would do it in an hour and a half for 500 and a profit share.

This. He pretty much gives 95% away for free, answers questions from viewers, and makes it all fun and motivational. Value value value.
Products |
So many products. Not all are up-sales, but some are. And I'm sure there are more.

The purpose of SEO is to gain traffic. Hulk, I mean, Hulse gets so many views from his well SEO-d youtube videos (that google loves) that it doesn't matter how good his sales letter headline is in terms of seo.

Wait, what? Hire a guy who spent the last 6+ years learning medicine to write copy? How about instead hire a copywriter who knows how to research medical terms.

Says guy who is about to defend what he said.

Well, I mean, if you're curious, I guess we could discuss that. I mean, in a purely philosophical perspective I guess everyone should defend their perspectives if they're willing to form them and share them.

1. Based on what evidence?

2. Who buyers believe they would rather hear from is irrelevant. What matters most is what converts best.

Based on what?

By this logic the guy who makes a new car would be a better salesman than the car dealer. And yet car dealerships hardly ever hire the people who make the cars. Why? Because salesmen are better at selling.

But none of that matters. Sure, you're right, and that's great. But the only purpose for optimizing for search engines is for traffic. Which Hulse doesn't need to worry about. He could have the worst SEO of all time and it wouldn't matter.

That doesn't mean it's automatically a good idea either.

The purpose of a sales page is to make sales, not increase traffic.