What's Your Biggest Challenge When Writing Copy?

20 replies
I've noticed lately that I am procrastinating my client projects. I start the day with a full schedule, but then distract myself to keep from getting started.

So I am curious: What is your biggest challenge when it comes to writing copy? What are the things that come up that keep you from getting started, or cause you to delay?

If a genie showed up and could magically create something that would make your challenges disappear, what would that look like? How would that change your life?
#biggest #challenge #copy #writing
  • Profile picture of the author jrigdon73
    Procrastination is a big one for me. I use a good ol' fashion checklist to achieve daily goals and stay on deadline.
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  • Profile picture of the author Mark Pescetti
    I think it was John Carlton who said...

    Writer's block is just you thinking about something else (or something like that.)

    I'm sure you'll notice the challenges and obstacles that arise are really just your own resistance-based thoughts.

    Quick tip...

    Self-talk is HUGE.

    HUGE!

    Only entertain thoughts about your projects that go "down stream."

    Yes, you can write the copy. Whatever the project is. Doesn't matter.

    Now that you know you can, without question, what does a confident copywriter do to keep a project moving forward?

    More research?

    More collaboration with the owner/product developer?

    More time away from the computer - exercising, juicing fresh veggies and investing in yourself?

    Something else?

    It's not rocket science.

    Just sit down and write - without any excuses floating through your mind.

    Marcello
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  • Profile picture of the author joe golfer
    Carline Anglade-Cole has some good advice on beating writers block and writing faster in this podcast interview:

    http://www.warriorforum.com/copywrit...interview.html

    I find that the answer is in the research. We procrastinate sometimes when we feel disconnected from the material. You may need better research, not more. Pay for a focus group. Run an online survey.

    Get away from the computer. Go to the library, to the bookstore. Try to find better insight, a different angle, a richer perspective. Immerse yourself and better writing will emerge with deeper knowledge. Procrastination will subside naturally as your enthusiasm grows.
    Signature
    Marketing is not a battle of products. It is a battle of perceptions.
    - Jack Trout
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  • Profile picture of the author BudaBrit
    I find that I procrastinate (like I'm doing now) when I don't believe in the product. As that is pretty central to a copywriter's work, it's shown me that I'm not really working for the right man at the moment...
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    • I'm much the same as everyone else- Procrastination.

      What I've found works really well is when I plan my day with my partner, and she keeps be accountable to get things done. I break it down into 1.5 hour writing blocks, then take a 45 minute break.

      During the writing blocks I ONLY allow myself to have the letter open on the computer, nothing else.

      Guys, give this a shot, Its literally tripled my efficiency- I'd be keep to hear how others are breaking through this evil.
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  • Profile picture of the author BrianMcLeod
    Hey Travis... good to see you here!
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  • Profile picture of the author sethczerepak
    Originally Posted by Travis Cody View Post

    I've noticed lately that I am procrastinating my client projects. I start the day with a full schedule, but then distract myself to keep from getting started.

    So I am curious: What is your biggest challenge when it comes to writing copy? What are the things that come up that keep you from getting started, or cause you to delay?

    If a genie showed up and could magically create something that would make your challenges disappear, what would that look like? How would that change your life?
    Dealing with clients who don't get it.

    Even some who I've gotten outstanding results for. Educating and hand holding. Defusing the stupid bunk that some fresh out of college graphic designer dumped into their ear like raw sewage.

    Considering becoming a full time infomarketer and just writing for myself.

    Rant over.
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  • Profile picture of the author DanTheWordsmith
    I tend to procrastinate on projects that don't hold my interest and pay less than I would like them to.
    Signature

    Copywriter, content writer, and copyeditor.

    Visit http://danhoger.com for more information.

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  • Profile picture of the author EvolBaby
    Biggest challenge has and always is finding clients who are competent, honest, and pay well.
    Signature
    Copywriting/Article Writing at $2 per 100 words! Cartoons, Comics, T-Shirt Designs!
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  • Profile picture of the author MattBnB
    Originally Posted by Travis Cody View Post

    I've noticed lately that I am procrastinating my client projects. I start the day with a full schedule, but then distract myself to keep from getting started.

    So I am curious: What is your biggest challenge when it comes to writing copy? What are the things that come up that keep you from getting started, or cause you to delay?

    If a genie showed up and could magically create something that would make your challenges disappear, what would that look like? How would that change your life?
    I turn on classical music and try to zone everything else out. don't know if I am good but it helps me focus
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  • Profile picture of the author sethczerepak
    You know, Hemingway didn't call it procrastination. He said...

    "My work habits are simple. Long periods of thinking, short periods of writing."

    Maybe that's a typo though ^. Maybe he mean to say..."Long periods of drinking..."
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  • it really helps to have a product you like and a client who cares about it and his market.

    A client who pays you well for the work. And something that has proof behind it.

    When you get stuck just pull out some swipe and use it. if it suits. that's why its called "COPYwriting"
    Signature
    "Peter Brennan is the real deal, In the first 12 hours we did $80k...and over $125k in the first week...if you want to be successful online, outsource your copywriting to Peter"
    Adam Linkenauger

    For 12 ways to sell more stuff to more people today...go to...www.peterbrennan.net
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  • Profile picture of the author michaelromero63
    I'm having writers block just trying to answer some of the easy q's on this forum. I want to be fishing instead!
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  • Profile picture of the author Jonwebb
    the hardest part about copy writing for me, finding the hook. The lead is more important than the headline in my experience.
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  • Profile picture of the author Matt James
    Procrastination solution: Get yourself into a position where you don't have time to procrastinate

    Dealing with clients who don't get it.
    Unfortunately, you have to deal with some big egos in this biz. Even when you make a client, say, $10 million with a sales video, you can still run up against massive resistance on your ideas.
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  • Profile picture of the author Tan Shengg
    My biggest challenged when writing copy is distraction and writer-block.
    Therefore, before I write a copy, I will write in point form first.
    It helps me plan my copy and help me to focus.
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  • Profile picture of the author 240z-dude
    For me, I will only take on clients if they have something of value to add to the prospects.

    You can't write about something that goes against your ethics, it makes it that much harder to write when you know the product you're writing about is just there to part someone with their hard earned money.

    Cheers
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  • Profile picture of the author DanteRomero
    All challenges are an illusion. I don't bother imagining them. I just write the copy instead.
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    "Perfection isn't important. Improvement is."

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  • Profile picture of the author dgui123451
    The greatest challenge when writing a copy is staying focus, channeling your thoughts on the topic, and looking for inspiration to generate the best writing you can do.
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  • Profile picture of the author Raiel Schwartz
    One of my biggest challenges when writing copy is making sure the final edit is perfect (which is hard to accomplish when perfection is an ideal to strive towards rather than an actual mark to hit)
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