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Authority website critique needed.

by ahakimi
5 replies
Hey guys, I've got a website in the fitness niche that's almost complete.
My opt-in is currently not present (side bar) nor are any of my information products, but looking for some overall critiquing on its look and feel thus far.

I've always been a perfectionist resulting in me never being happy or settling..Trying to consciously recognize this and seek other's opinions so I'm not always stuck inside my head. For example, I feel like the site does not feel very inviting, not sure if it's the branding or colors, but that's just me; I could be wrong.

It can be seen HERE

I'd appreciate your feedback.
#authority #critique #needed #website
  • Profile picture of the author Sajun Becker
    The positioning and organization of your site is fairly solid.

    Navigation is easy and accessible.

    I'll be direct: the background imagery reminds me of toxic Mountain Dew, that part is not approachable.

    I would go for a more subdued execution.

    Your body copy seems well constructed.

    It's a decent website, but its accessibility is hankered by the imagery.
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    • Profile picture of the author sethczerepak
      Originally Posted by Sajun Becker View Post

      The positioning and organization of your site is fairly solid.

      Navigation is easy and accessible.

      I'll be direct: the background imagery reminds me of toxic Mountain Dew, that part is not approachable.

      I would go for a more subdued execution.

      Your body copy seems well constructed.

      It's a decent website, but its accessibility is hankered by the imagery.
      Toxic Mountain Dew...nice imagery.

      I agree. The colors and that huge banner are distracting. Other than that, it's not bad. I'd say lose that huge banner. Put a "Free updates" opt in box where that search box is now and put your social media links at the top where people can find them.

      Other than that, not sure what the goal of your site is so that's all I've got.
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      • Profile picture of the author multipliedmike
        I like the branding. The navigation isn't bad, but can be synthesized. There's no need for you to list every category in the navigation - it's overwhelming.

        I would do something like this --> About Ahmad | Resources | Store | Contact [Free Updates Button] [Social Buttons]

        Then on the resources page, you list out each category with your key posts in each category to get users started.

        Then add a contact page so people can get in touch with you - in the beginning you want people to feel that you are accessible. This is an advantage over big fitness blogs. Besides, you want to hear from your users to perfect your pitch.

        Ditch the banner & put an opt-in box as Seth mentioned.

        Put a picture of yourself in the sidebar with a short description linking to the about page. Somewhere in the sidebar or above your posts, come up with your USP statement/site description - "Intelligent Fitness Advice for Growth-Obsessed Positive Thinkers blah blah..."

        The background is overwhelming - think clean - let the copy & the structure do the work. You can work on perfecting the design later. You have a nice logo, you don't need to win a design contest - focus on the content & structure. You can find a background pattern out there that still brings personality, but is professional looking.

        Now, this is my biggest tip for you & why you are not fully connecting. You have a fitness blog - as you probably know, there are thousands of these. You can win people over with content, but you keep them around & build a following by having them like YOU & be in interested in you. Focus on putting yourself out there more & building a more personal brand as well. Hence, putting your pic in the sidebar & putting "About Ahmad" in the nav.

        Do you have any success stories from people you helped? Post those. Get proof up there ASAP & make yourself look like an expert.

        You're right, right now, I'm just not connecting with it, but with those changes I mentioned above, you'll be well on your way.
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  • Profile picture of the author jrigdon73
    Your main font is a little narrow and "puny" for this type of site. Also, the copy of your first 'graph is being cut off mid-sentence.
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  • Profile picture of the author fulfilledlife
    Maybe it's just me, but nothing conveyed authority to me. It looks to me like a personal blog about productivity and fitness.

    Otherwise looks very nice and clean.
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    Try not to become a man of success, but rather try to become a man of value - Albert Einstein

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