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#tagline #tussle
  • Profile picture of the author marciayudkin
    So, the tagline that we came up with is: "We put the why in life."
    Tyler,

    Unfortunately, that is way too obscure.

    A tag line is supposed to be immediately understandable, not require explanation or analysis.

    It seems like you are trying for a pun between "why" and the letter "Y." And it's too buried and taxing on the mind.

    It's not that it's controversial or depressing, it's just not clear, immediately relevant and snappily appealing.

    Sorry!

    Marcia Yudkin
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  • Profile picture of the author TylerJMorrison
    Please delete.
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  • With a tagline it's always best to say exactly what's in the tin. And how brilliantly it works.

    So - "Life" is going to be part of it.

    What type of "life" - best, real, different, unique, entertaining, exclusive, complete, all knowing, insider etc, etc etc…

    Pick a word that relates to your audience and what you'll bring them.

    Or just tell your audience -

    Why PhillyLyfe is so good.


    Steve
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  • Profile picture of the author angiecolee
    Agree with the others - clear, quick, to the point.

    Don't make them wonder, 'cause they'll wander off on a tangent trying to figure out what you mean.
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  • Profile picture of the author angiecolee
    Another quick tip: cover your bases and do a Google search plus a TESS (trademark) database search. And then register it if it's not already taken.

    Don't want to have someone cease and desist whatever brilliance you came up with.

    Trust me, it happens.

    Home Depot stole my lines, man.
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    Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.

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  • Profile picture of the author TylerJMorrison
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    • Profile picture of the author multipliedmike
      Originally Posted by TylerJMorrison View Post

      Wow, thanks everyone! I like the "Live Your Life," but it's taken. So, "Live Your Lyfe" may work. I also came up with "Our Neighborhood. Your Lyfe." - thoughts?
      I like to use this test with taglines. If the tagline could be used on dozens of other companies, it's not unique or specific enough.

      On it's own, it has no relation to Philly, but at the end of the day, it really depends on how you're going to market this. Are you going to make the tagline a big part of your marketing & brand awareness efforts? If not, the impact will be minimal.

      If it were me, I'd be thinking of slapping the brand on t-shirts, stickers etc & passing them around the community. In that case, a slick symbol/logo or clever tagline that you can picture Philly natives repping will be your star.
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  • Profile picture of the author angiecolee
    Keep in mind a quirky spelling of an already trademarked tagline isn't necessarily going to protect you. Might want to brainstorm a bunch of options and run them through an IP attorney.
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    Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.

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  • Profile picture of the author jrigdon73
    If you're marketing to Philly residents, I'd use a local phrase or term that let's your visitors know you know the lingo. Maybe post a brainstormed list of local Philly references and get some feedback on those?
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  • Profile picture of the author WebScavenger
    You can make this a big Philly community contest andd have the readers of your blog come up with the winning tagline in exchange for a cool prize or something. Not to mention it could garner some great free press for your blog and make it ultra popular in Philly. Remember: The Press LOVES community centered news!
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  • Profile picture of the author Jonathan 2.0
    PhillyLyfe®
    "What's Happening."

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    "Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity."―Joseph Sugarman
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