Why Should I Care?
When I sit down to draft a piece of content, whether it be an article. blog post, email or a piece of sales copy, the first thing I do is write down a list of questions I want my content to answer.
The first question on that list is always the same - "Why Should I Care?"
Now the "I" in the question actually stands for two people - "I" (my Reader) and "I" (Me the writer).
Sadly, "I" (my reader) doesn't care a rats ass about me. All they care about is whether my content can solve their problem whatever that may be. That's the only reason they actually stopped to look at my site in the first place.
"I" (me the writer), on the other hand care very much about "I" (the reader).
I care about who you are, what your problem is, the pain you are suffering and how you want a cure for that pain right now!
Also "I" (me the writer) care about showing you that I care. That I know what your problem is, and that I too can feel the pain you are suffering and finally that I have a solution I can show you, or point you to a site where you can find the solution to your problem.
The other reason "I" (me the writer) care is because if I don't care "I" (the reader) am going to hit the back button and leave your page faster than a greased Owl and "I" (me the writer) am going to lose any chance I had to make some money!
(MOD: Removed links so post doesn't disappear)