How Did You Get To Write Such Great Copy ?

by ATAC
16 replies
Hello everyone,
I was wondering when was it that it just clicked and you started to turn out great converting copy ?

Was it when you got an understanding of who you were writing too?
Was it something that you read or practiced doing?

I am in no means a great or even a good copywriter in my mind, but I like to say that I am a student of it.
So,
I was wondering if you have any suggestions of how I could improve my skills or if there was something that I could be practicing each day?
#copy #great #write
  • Profile picture of the author JohnRussell
    There's lots of posts here on where to learn.

    But you'll never really know until you test. So..use your own money to test - or find clients that are sophisticated enough to test properly.
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    • Profile picture of the author Darius Balogh
      I would say practice is the most important thing. Try writing 200-800 words of a day of whatever comes to mind.

      Second, do a lot of research, reading, and don't be afraid to try something that works for another writer. This audio book helped me in the beginning.

      Lastly, polish your style. Create practice pieces and sell them on Constant Content.

      Good luck!
      Signature
      Darius Balogh: Copywriter, Technical Writer, Ghost Writer, and SEO Expert, in Denver, CO. Follow me via my blog or Twitter.
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  • Profile picture of the author BrianMcLeod
    You can study until 2020 but you'll never get good until you put some skin in the game.

    Write some offers. Drive some traffic.
    Fail some. Win some.

    That's how you get good... by trying things and seeing what works and what doesn't.

    Do you know the "2 Young Men" story from the famous Wall Street Journal sales letter?

    Knowledge isn't power... APPLIED knowledge is.
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    • Profile picture of the author ST x
      Originally Posted by BrianMcLeod View Post

      You can study until 2020 but you'll never get good until you put some skin in the game.

      Write some offers. Drive some traffic.
      Fail some. Win some.

      That's how you get good... by trying things and seeing what works and what doesn't.

      Do you know the "2 Young Men" story from the famous Wall Street Journal sales letter?

      Knowledge isn't power... APPLIED knowledge is.
      Great advice!

      To quote somebody considered successful in his field......

      "Knowledge is power....... but.... knowledge without application is NOTHING!" - Bruce Lee.
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  • Profile picture of the author Jonwebb
    copy great offline sales copy daily for at least a month.

    write, 250-500 words a day selling something. ( helps if its something you are actually selling)

    I won't go into the techniques, as my personal selling style is really laid back, but all in all you have to write to get better
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  • Profile picture of the author DavidG
    I agree with Brian.

    Also, stick to the niche you know best.

    First get into your own niche, write for it and then expand into more important aspects like building a great product, offer and funnel.

    Then expand further and create continuity programs or do a ton of JV's and take care of your list with great content.

    Learning how to write copy is fantastic. The thing is that CONVERTING is a whole different animal, and that's when the sht hits the fan.
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  • Profile picture of the author ThomasOMalley
    Just read the key copywriting books and start writing copy for your product or business. Get in the game.

    Don't pay attention too much attention to what others say...they said Fred Astaire couldn't dance.
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  • Best way to start is learn the basics.

    Then write like there is no tomorrow.

    Learn more, more and more...

    Keep writing (applying the best techniques) like there is no tomorrow.

    Then use the biggest most hidden secret to successful copywriting.

    What's that I hear you say - you want to know the secret?

    Alright then here it is…

    (don't be too shocked, surprised or disappointed that it isn't a magical formula)

    The biggest secret is - read and edit what you have written at least 28 times.

    Because your finished piece will usually be good.

    If nothing else it'll be at least 28 times better that your first piece.


    Steve
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    • Profile picture of the author ST x
      Originally Posted by Steve The Copywriter View Post

      Best way to start is learn the basics.

      Then write like there is no tomorrow.

      Learn more, more and more...

      Keep writing (applying the best techniques) like there is no tomorrow.

      Then use the biggest most hidden secret to successful copywriting.

      What's that I hear you say - you want to know the secret?

      Alright then here it is...

      (don't be too shocked, surprised or disappointed that it isn't a magical formula)

      The biggest secret is - read and edit what you have written at least 28 times.

      Because your finished piece will usually be good.

      If nothing else it'll be at least 28 times better that your first piece.


      Steve
      Great advice from Steve - don't forget to go over your work, you might make some real good improvements and besides the last thing you'll want is you client pointing out typo's
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  • Profile picture of the author ST x
    I am very fortunate in that I absolutely love writing and Sales copies appear to be one of my God given talents - but I would advise those new to sales copy writing to do your research on techniques that sell.

    Use a gripping story, envoke emotions, make known the scarcity of the offer - use bullet points for clear sharp information - and remember style (make it look good!).

    I would expect that most people who would be writing a copy will have a little expirience with writing too - once you learn the proven techniques and methods employed in sales copy writing, after just a little bit of creative practice things should start to click in place.

    SELL the products benefits + Use proven selling techniques + Make it look good = $$$$$$$

    Never underestimate the importance of beautiful presentation and overall page and product design, but on the flipside don't neglect the content of your copy or the entire flow and 'feel' of the ad.

    Practice makes (closer to) perfect.

    Interesting to see what everybodys saying
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  • Profile picture of the author Tan Shengg
    A good copy will need to have the following :
    1. Bring out your product's benefits.
    You need to bring out your products benefits that you are promoting. You need to show your potential buyer how can the product that I am promoting benefit you. And how is my product better than my competitor's products?
    2. Exploit your competition's weaknesses.
    Every product have their strength and weakness. First, do your research well. Know your competitors weaknesses and explain why they should buy from you instead of your competitors.
    3. Know your audience.
    This is very important. Always know who is your audience so you could write a copy to aim at the specific group.
    4. Explain clearly what buyer will receive from you
    Tell your buyer what will they learn and achieve. Suppose you are selling a wso. Tell them if there is any special rates. etc.
    5. Focus on "you," not "we."
    I cannot emphasis how important is this. Always focus on your customer. Make it more personal.
    6. Keep It simple
    Don't over complicate things. Sometimes keeping things simple is the best.
    7. Include a call to action.
    Lastly, don't forget your call to action. It is important to let your customer know what is the main act of your copy. You can add some sense of urgency around the message to lead them to what you want them to do.
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    • Kinko's also makes "a good copy."

      Originally Posted by Tan Shengg View Post

      A good copy will need to have the following :
      1. Bring out your product's benefits.
      You need to bring out your products benefits that you are promoting. You need to show your potential buyer how can the product that I am promoting benefit you. And how is my product better than my competitor's products?
      2. Exploit your competition's weaknesses.
      Every product have their strength and weakness. First, do your research well. Know your competitors weaknesses and explain why they should buy from you instead of your competitors.
      3. Know your audience.
      This is very important. Always know who is your audience so you could write a copy to aim at the specific group.
      4. Explain clearly what buyer will receive from you
      Tell your buyer what will they learn and achieve. Suppose you are selling a wso. Tell them if there is any special rates. etc.
      5. Focus on "you," not "we."
      I cannot emphasis how important is this. Always focus on your customer. Make it more personal.
      6. Keep It simple
      Don't over complicate things. Sometimes keeping things simple is the best.
      7. Include a call to action.
      Lastly, don't forget your call to action. It is important to let your customer know what is the main act of your copy. You can add some sense of urgency around the message to lead them to what you want them to do.
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      The Montello Group
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      Join Us For Free Conversion Webinars
      CLICK HERE!
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      • Profile picture of the author The Copy Nazi
        Banned
        Originally Posted by MontelloMarketing View Post

        Kinko's also makes "a good copy."
        There should be a rule here - anyone that says "a copy" gets taken out the back and shot.
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        • Profile picture of the author JohnRussell
          Originally Posted by The Copy Nazi View Post

          There should be a rule here - anyone that says "a copy" gets taken out the back and shot.
          How about 'an copy'?
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          • Profile picture of the author LinsaySmith
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  • Profile picture of the author DavidTile
    The most important lesson when writing anything? "Show, don't tell" -- meaning don't tell your reader a steak is "delicious"; show them -- by writing that a steak knife "cut through it like butter, releasing a few translucent drops of rosy beef fat..."
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  • Profile picture of the author Tan Shengg
    Originally Posted by ATAC View Post

    Hello everyone,
    I was wondering when was it that it just clicked and you started to turn out great converting copy ?

    Was it when you got an understanding of who you were writing too?
    Was it something that you read or practiced doing?

    I am in no means a great or even a good copywriter in my mind, but I like to say that I am a student of it.
    So,
    I was wondering if you have any suggestions of how I could improve my skills or if there was something that I could be practicing each day?
    I believe no one started off to be very good. It all comes to practice and learning from mistakes.

    Yes. It is very important who is your target audience is before you write your story. You need to outline what you want to tell your buyer.
    You can Google or do market research to get an idea who is your target audience.
    The choice of words is also very important. Make your buyer feel you care for them. - "Think in their shoes".

    One way to improve is to learn from the expert.
    Or read more "sales letter". I like to read sales letter when I first started out.
    Do the sales letter convince you to purchase from them? If Yes, then it is a good copy. Learn from the copy and improve on what you are doing ...
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