How Did You Get To Write Such Great Copy ?

There's lots of posts here on where to learn.

But you'll never really know until you test. So..use your own money to test - or find clients that are sophisticated enough to test properly.

You can study until 2020 but you'll never get good until you put some skin in the game.

Write some offers. Drive some traffic.
Fail some. Win some.

That's how you get good... by trying things and seeing what works and what doesn't.

Do you know the "2 Young Men" story from the famous Wall Street Journal sales letter?

Knowledge isn't power... APPLIED knowledge is.

copy great offline sales copy daily for at least a month.

write, 250-500 words a day selling something. ( helps if its something you are actually selling)

I won't go into the techniques, as my personal selling style is really laid back, but all in all you have to write to get better

I agree with Brian.

Also, stick to the niche you know best.

First get into your own niche, write for it and then expand into more important aspects like building a great product, offer and funnel.

Then expand further and create continuity programs or do a ton of JV's and take care of your list with great content.

Learning how to write copy is fantastic. The thing is that CONVERTING is a whole different animal, and that's when the sht hits the fan.

Just read the key copywriting books and start writing copy for your product or business. Get in the game.

Don't pay attention too much attention to what others say...they said Fred Astaire couldn't dance.

Best way to start is learn the basics.

Then write like there is no tomorrow.

Learn more, more and more...

Keep writing (applying the best techniques) like there is no tomorrow.

Then use the biggest most hidden secret to successful copywriting.

What's that I hear you say - you want to know the secret?

Alright then here it is…

(don't be too shocked, surprised or disappointed that it isn't a magical formula)

The biggest secret is - read and edit what you have written at least 28 times.

Because your finished piece will usually be good.

If nothing else it'll be at least 28 times better that your first piece.


Steve

I am very fortunate in that I absolutely love writing and Sales copies appear to be one of my God given talents - but I would advise those new to sales copy writing to do your research on techniques that sell.

Use a gripping story, envoke emotions, make known the scarcity of the offer - use bullet points for clear sharp information - and remember style (make it look good!).

I would expect that most people who would be writing a copy will have a little expirience with writing too - once you learn the proven techniques and methods employed in sales copy writing, after just a little bit of creative practice things should start to click in place.

SELL the products benefits + Use proven selling techniques + Make it look good = $$$$$$$

Never underestimate the importance of beautiful presentation and overall page and product design, but on the flipside don't neglect the content of your copy or the entire flow and 'feel' of the ad.

Practice makes (closer to) perfect.

Interesting to see what everybodys saying

A good copy will need to have the following :
1. Bring out your product's benefits.
You need to bring out your products benefits that you are promoting. You need to show your potential buyer how can the product that I am promoting benefit you. And how is my product better than my competitor's products?
2. Exploit your competition's weaknesses.
Every product have their strength and weakness. First, do your research well. Know your competitors weaknesses and explain why they should buy from you instead of your competitors.
3. Know your audience.
This is very important. Always know who is your audience so you could write a copy to aim at the specific group.
4. Explain clearly what buyer will receive from you
Tell your buyer what will they learn and achieve. Suppose you are selling a wso. Tell them if there is any special rates. etc.
5. Focus on "you," not "we."
I cannot emphasis how important is this. Always focus on your customer. Make it more personal.
6. Keep It simple
Don't over complicate things. Sometimes keeping things simple is the best.
7. Include a call to action.
Lastly, don't forget your call to action. It is important to let your customer know what is the main act of your copy. You can add some sense of urgency around the message to lead them to what you want them to do.

The most important lesson when writing anything? "Show, don't tell" -- meaning don't tell your reader a steak is "delicious"; show them -- by writing that a steak knife "cut through it like butter, releasing a few translucent drops of rosy beef fat..."

I believe no one started off to be very good. It all comes to practice and learning from mistakes.

Yes. It is very important who is your target audience is before you write your story. You need to outline what you want to tell your buyer.
You can Google or do market research to get an idea who is your target audience.
The choice of words is also very important. Make your buyer feel you care for them. - "Think in their shoes".

One way to improve is to learn from the expert.
Or read more "sales letter". I like to read sales letter when I first started out.
Do the sales letter convince you to purchase from them? If Yes, then it is a good copy. Learn from the copy and improve on what you are doing ...