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Where Can I Get Professional Quality Sales Page Templates?

by Steven Wagenheim
30 replies
I am getting very close to completing my project (probably by the end of this month if not sooner) and will be starting to write my sales letter. I want it to look at good as possible. So where can I get professional sales page templates? I want only the very best and don't care what they cost. I need my sales letter to look like what's out there today. I've been told my sales letters look like back in the 90s. That won't do. I need up to date cutting edge.

Any recommendations? Cost is no issue. I'll find the money somehow. It certainly will still cost a lot less than having a sales letter written for me.

Thank you for your help.
#page #professional #quality #sales #templates
  • Profile picture of the author Tim R
    You can check out Wordpress themes/plugins like Optimize Press 2.0.

    Or if you really want it to look great, hire a designer.
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    • Profile picture of the author Steven Wagenheim
      Originally Posted by Tim R View Post

      You can check out Wordpress themes/plugins like Optimize Press 2.0.

      Or if you really want it to look great, hire a designer.
      Tim, are you saying that nobody has created a sales page template at any price that looks as good as a designer's?
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      • Profile picture of the author Tim R
        Originally Posted by Steven Wagenheim View Post

        Tim, are you saying that nobody has created a sales page template at any price that looks as good as a designer's?
        Did I say that?

        You said in your OP that money is no object, in which case you could get a designer to create a customized layout for you.

        If you want a template, Optimize Press is one of the best and lots of people use it.
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        • Profile picture of the author Steven Wagenheim
          Originally Posted by Tim R View Post

          Did I say that?

          You said in your OP that money is no object, in which case you could get a designer to create a customized layout for you.

          If you want a template, Optimize Press is one of the best and lots of people use it.
          Well, I don't really think I need a custom layout. I just need something that looks great. The problem with dealing with designers is that you have to hope they do the work to begin with. This way, I just pick out what I want and I'm done.
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    • Profile picture of the author SmartOnlineIncomes
      Apart from that you can also check the outsourcing sites like odesk and freelance you will get many that will be looking forward to work with you in these areas.
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  • Profile picture of the author BrianMcLeod
    Here's a good place to dig for something that'll work for you, Steven:

    5500+ High Quality HTML, CSS & Web Templates | ThemeForest
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    Brian McLeod
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  • Profile picture of the author RogozRazvan
    I think I understand what he wants.

    There are many squeeze page templates, optimized for conversion but few to none for landing pages.

    There are some from LeadPages (Google "free sales page template lead pages) that can be customized but don't expect something amazing.

    You can use UnBounce / OptimizePress / LeadPages to create something in a WYSIWYG environment but again, these are tools and not the end result.

    From my POV you are better off paying someone to design one layout from zero than to search for the perfect template. I've done that for a few hours and I've realized that:
    1) There are way too few that are good for what I need.
    2) Is it not that easy to customize them and most of them need to be customized at a code level. It is not as easy as copy / paste.

    In any case, the above resource from ThemeForest is great and I suggest you look for the LeadPages templates too.
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    • Profile picture of the author Steven Wagenheim
      Originally Posted by RogozRazvan View Post

      I think I understand what he wants.

      There are many squeeze page templates, optimized for conversion but few to none for landing pages.

      There are some from LeadPages (Google "free sales page template lead pages) that can be customized but don't expect something amazing.

      You can use UnBounce / OptimizePress / LeadPages to create something in a WYSIWYG environment but again, these are tools and not the end result.

      From my POV you are better off paying someone to design one layout from zero than to search for the perfect template. I've done that for a few hours and I've realized that:
      1) There are way too few that are good for what I need.
      2) Is it not that easy to customize them and most of them need to be customized at a code level. It is not as easy as copy / paste.

      In any case, the above resource from ThemeForest is great and I suggest you look for the LeadPages templates too.
      Okay, who do you recommend who is good and reliable? Again, money is no issue. I just need something that's drop dead slick. It's for the diet and exercise niche targeting the younger 18 to 35 age bracket. I'm selling dance music specifically programmed for exercising to so it needs to fit that mindset. I have an idea in my head of what I want. If I had the skills, I'd do it myself. It's not the HTML part that's the problem. I'm a certified web programmer. But my design skills suck. I'm simply no artist, as much as I've worked with Photoshop, I'm just so-so with it.

      I don't want to leave this project to a half ass design, especially since I am going to be writing my own copy. Since I'm not going to have a $10,000 sales letter, I at least want to have something that will visually catch their eye and keep them on the page long enough for my headline and opening sub head to keep them reading. I realize I have like 8 seconds to make an impact or they're gone. A 1990s style sales letter template (which I have plenty of) is not going to grab them.
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  • Profile picture of the author Taniwha
    Have you done market research? Have you walked into a gym and asked people questions?

    I'm in your target market, but I wouldn't buy workout music - I'd just use a Youtubetomp3' site to download a workout mix, oh which there are plenty.
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    • Profile picture of the author Steven Wagenheim
      Originally Posted by Taniwha View Post

      Have you done market research? Have you walked into a gym and asked people questions?

      I'm in your target market, but I wouldn't buy workout music - I'd just use a Youtubetomp3' site to download a workout mix, oh which there are plenty.
      And what do you do if you want to do a 60 minute workout at 220 BPM and need about 20 songs to do that? Do you even know how to compute BPM? Can you find a selection of music at that BPM or whatever BPM you're looking for?

      You may not care. There are people who do because they want a uniform workout.

      It's like the guys coming here saying "I would never buy a how to make money online product because there's plenty of free stuff out there."

      Funny how much MMO stuff sells every year.

      Great, it's not for you. So then you're NOT my target market.
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      • Profile picture of the author Cam Connor
        Themeforest has some. I know if you're using Unbounce, they have some for that. And of course Unbounce has quite a few.
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  • Profile picture of the author Taniwha
    I'm part of a weight lifting & cardio forum based in New Zealand. I have never heard of anyone wanting music at the right BPM to fit their workout. Now, obviously that doesn't mean that there isn't someone out there who does, but it brings up a few questions about the size of the market.

    Then again, you may have done all the research including market size, price points, how much turnover you are able to do, conversion rates, etc. If so, then I apologize and hope it works out for you. But I'm still sure you could make much more money focusing on the royalty free music for producers.
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  • Profile picture of the author Taniwha
    Steve, is it something along the lines of Discover music that matches your workout Pace | PaceDJ
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  • Profile picture of the author Marvin Johnston
    Originally Posted by Steven Wagenheim View Post

    So where can I get professional sales page templates?.
    I think David Garfinkel and Brian McLeod qualify as professional Have you looked at:

    Fast, Effective Sales Copy with David Garfinkel & Brian McLeod

    Besides the copywriting templates, past interviews of well known copywriters are included along with quite a bit of other useful information/trainings.

    Marvin
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    • Profile picture of the author BrianMcLeod
      Originally Posted by Marvin Johnston View Post

      I think David Garfinkel and Brian McLeod qualify as professional
      Thanks for the plug, Marvin.

      But I think Steven is just after a nice customizable HTML template he can use to design his sales letter himself.
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      Brian McLeod
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    • Profile picture of the author Steven Wagenheim
      Originally Posted by Marvin Johnston View Post

      I think David Garfinkel and Brian McLeod qualify as professional Have you looked at:

      Fast, Effective Sales Copy with David Garfinkel & Brian McLeod

      Besides the copywriting templates, past interviews of well known copywriters are included along with quite a bit of other useful information/trainings.

      Marvin
      Believe me, if I could afford to hire Brian to do my sales letter, I would. Heck, I can't even afford to hire his right thumb let alone the whole body.
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  • Profile picture of the author zapseo
    It really doesn't take that much for a sales page to look good.

    How well a sales page looks is, after all, only ONE part of the equation...there's a minimal qualifier.

    ...mostly, design is a NEGATIVE qualifier...meaning, if it looks bad, it will push people away...but additional emphasis on design rarely results in an equivalent increase in conversions.

    With as many GREAT selling products out there which have salesletters whose design is ..."okay"...nothing to write home about...I'm a bit surprised this hasn't been mentioned before.

    When I took drama, I remember doing the stage design...the purpose of stage design, among other things, is to NOT BE NOTICED.

    The purpose of design when it comes to sales pages is to draw the prospect into the copy (video & images included)...not to be noticed for itself.

    It almost sounds like, Steven, you are looking for a design to inspire you to write great copy.

    Start with the copy first. Find out what you want and need to say.

    Million dollar, and probably billion dollar, businesses have been sold from the back of a napkin.

    Since it's work out music you're selling ... why be concerned with the visuals to begin with ... how about some auto play examples ? (Just a thought...haven't spent time thinking about the ramifications.)

    Sound has some very interesting characteristics and has a way of creating an "alerting response"...

    Hope that helps, Steven. Good to see you.

    Live JoyFully!

    Judy
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    Speed Read Copy -- 97% Off Value -- RAVE Reviews!
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    • Profile picture of the author Steven Wagenheim
      Originally Posted by zapseo View Post

      It really doesn't take that much for a sales page to look good.

      How well a sales page looks is, after all, only ONE part of the equation...there's a minimal qualifier.

      ...mostly, design is a NEGATIVE qualifier...meaning, if it looks bad, it will push people away...but additional emphasis on design rarely results in an equivalent increase in conversions.

      With as many GREAT selling products out there which have salesletters whose design is ..."okay"...nothing to write home about...I'm a bit surprised this hasn't been mentioned before.

      When I took drama, I remember doing the stage design...the purpose of stage design, among other things, is to NOT BE NOTICED.

      The purpose of design when it comes to sales pages is to draw the prospect into the copy (video & images included)...not to be noticed for itself.

      It almost sounds like, Steven, you are looking for a design to inspire you to write great copy.

      Start with the copy first. Find out what you want and need to say.

      Million dollar, and probably billion dollar, businesses have been sold from the back of a napkin.

      Since it's work out music you're selling ... why be concerned with the visuals to begin with ... how about some auto play examples ? (Just a thought...haven't spent time thinking about the ramifications.)

      Sound has some very interesting characteristics and has a way of creating an "alerting response"...

      Hope that helps, Steven. Good to see you.

      Live JoyFully!

      Judy
      Judy, been a long time. Too long.

      Actually, I just want the sales page not to look like crap. I've been told my sales letters look like 1990 and that won't cut it. I just want something that won't drive somebody away so I realize it doesn't have to look like Angelina after a makeover.

      I do understand that the copy has to be solid and I'll do the best that I can with it. I think my passion for the product and the niche will help.

      As for auto play, I'm not sure I want to go that route but there are going to be player links on the page with 30 second samples of each track so that they can hear the music before purchasing. I'll lead them to the samples in the copy itself.

      I'm going to study copy of what's already out there in this niche. It's not overly competitive so there won't be a lot, but there should be enough to give me some idea of how to attack the sales letter.

      I'm not as worried about getting the sales letter right as I am about attracting affiliates. I do intend on personally contacting every diet and exercise out there to see if they're interested. I think if I offer a high enough commission I should attract at least a few of the top sites. Naturally, I will also have to supply affiliate tools for them as well such as email blasts, banners and so on.

      There is no question that I have a crap ton of work to do if this is going to be done right, but I'm confident that if I do it, I shouldn't have any trouble making the modest amount that I need to get me over the hump, which really isn't all that much. A couple grand a month is more than enough to cover my property taxes and the few "extra" bills we have. Anything over that is gravy. My goal? 10K a month.

      I think I can do it if I work hard enough.

      But it won't happen with a sales letter that looks like crap.
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      • Profile picture of the author Steven Wagenheim
        I have returned to this thread to update you on where I am with all this.

        I have taken the advice of several people here and have gone to the various sites looking for sales page templates. So far, I can't find anything that I like. Everything just looks so blah and amateurish.

        In addition to that, Optimize Press doesn't appear to be anything more than an HTML editor, albeit a pretty powerful one with a lot of drop and plop features. But it doesn't "design" your page. You still have to do that, which means you have to get the graphics, design the borders, headers, etc. Unless I am missing something. It just doesn't seem to do what I want it to do.

        My product is finally done. It took me exactly 2 months to the day to complete it, which is the longest I've ever worked on a product in the 13 years I've been marketing online. I have put everything I have into this.

        I have contacted Sherice (Ecoverartist) about her $97 sales letter special and am waiting for her to get back to me. I'm thinking this may be the way to go. I'm just not sure. I still don't really trust myself to write copy good enough to convert in a niche I've never written for.

        One thing that has finally sunk in is this. However I decide to go about this (write the copy or let somebody else write it) it's not the end of the world if it doesn't work "right away." I can always scrap it and try another page. It's not like everybody on the Internet is going to see the product and go "Oh, he had another sales page for this last week and it sucked so I'm not buying from this one." Any failure is just temporary. I have to keep telling myself that.

        My concern, and I think this is a valid one, is that once I contact a site to promote the product, if the page isn't up to snuff the first time, they probably won't give me a second chance. I probably only have one shot with these big sites if I have any shot at all. I have to show them something really good.

        To that end, I should probably test the page myself to see how well it converts. That brings up the problem of Adwords. My account was basically slammed by Google years ago because the quality of my pages were not good enough. I don't know if putting up a "good" page is going to matter at this point. It's been so long since I've used Adwords (and I never had much success with it anyway) that I don't know if I'm going to get enough traffic to even be able to show affiliates conversion stats.

        So I really have a very difficult road ahead of me as this is kind of a catch 22. I need affiliates to get meaningful conversion stats and I need conversion stats to get affiliates.

        This is why I never bothered with affiliates for 13 years. I knew I had no chance of attracting any without providing them stats, which I had no way of knowing how to go about getting. And by the time the products started selling on their own (and they eventually did) I just didn't care enough to go out looking for affiliates. Big mistake there and I'm still paying for it. Of course I'm paying for a lot of my mistakes today, most of them coming from my unwillingness to listen to the advice of others who were smarter and more successful than myself.

        I realize that I've lost all my credibility with most of the people here because of my attitude and I get that and understand it. I don't expect them to even bother responding to this post.

        But if there's anybody left in this forum who cares enough to help me (and yes, this time I will listen) I'm all ears. Money's tight so I can only do so much. But if I can do what absolutely needs to be done to get this product selling, short of putting my family into debt again, I'll do it.

        Right now, I'm just lost. I know what needs to be done. I just don't know how to go about doing it. Those things are basically very simple.

        1) Put up a quality sales page

        2) Test and get meaningful conversion stats

        3) Recruit affiliates

        All 3 areas are giving me fits right now. I just don't know the best way to go about doing this.

        If anybody still wants to help me (map out a plan) I'm listening.

        Thank you.
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        • Profile picture of the author ThomasOMalley
          [QUOTE=Steven Wagenheim;9393541]I have returned to this thread to update you on where I am with all this.



          My product is finally done. It took me exactly 2 months to the day to complete it, which is the longest I've ever worked on a product in the 13 years I've been marketing online. I have put everything I have into this.

          I have contacted Sherice (Ecoverartist) about her $97 sales letter special and am waiting for her to get back to me. I'm thinking this may be the way to go. I'm just not sure. I still don't really trust myself to write copy good enough to convert in a niche I've never written for."


          You actually think you are going to make some serious money by hiring someone who is charging $97 for a sales letter. You probably be lucky if the sales letter is even written in English.

          You have to love WF...good for a laugh every day of the week.
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          • Profile picture of the author Steven Wagenheim
            [quote=ThomasOMalley;9404353]
            Originally Posted by Steven Wagenheim View Post

            I have returned to this thread to update you on where I am with all this.



            My product is finally done. It took me exactly 2 months to the day to complete it, which is the longest I've ever worked on a product in the 13 years I've been marketing online. I have put everything I have into this.

            I have contacted Sherice (Ecoverartist) about her $97 sales letter special and am waiting for her to get back to me. I'm thinking this may be the way to go. I'm just not sure. I still don't really trust myself to write copy good enough to convert in a niche I've never written for."


            You actually think you are going to make some serious money by hiring someone who is charging $97 for a sales letter. You probably be lucky if the sales letter is even written in English.

            You have to love WF...good for a laugh every day of the week.
            For your information, Sherice is very good. She has an excellent rep here. So do yourself a favor and talk don't about things when you clearly don't know what you're talking about.
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            • Profile picture of the author ThomasOMalley
              Your comments in this thread and other threads speak for themselves. I'll leave it at that.
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              • Profile picture of the author Steven Wagenheim
                Originally Posted by ThomasOMalley View Post

                Your comments in this thread and other threads speak for themselves. I'll leave it at that.
                Yeah, why don't you just do that. For your info, I can't afford Vin Montello. Sherice will do a hell of a lot better a job than I will. I've seen her work. Her copy is better than mine. That's an improvement and that's all I care about.
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  • Profile picture of the author sethczerepak
    Just curious, if cost is no issue, why not have one custom designed?
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    • Profile picture of the author Tim R
      Originally Posted by sethczerepak View Post

      Just curious, if cost is no issue, why not have one custom designed?
      I suggested this to him earlier as well. He came up with an excuse why he doesn't want to.

      Curiously, in one post money is no object but then in another money is really tight.

      There's been plenty of suggestions in this thread on sales page templates but apparently none of them are good enough, even though they are used successfully by people that are killing it online.

      One thing this thread has made clear is that there's no point offering solutions to people if what they're really looking for is attention.
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      • Profile picture of the author Steven Wagenheim
        Originally Posted by Tim R View Post

        I suggested this to him earlier as well. He came up with an excuse why he doesn't want to.

        Curiously, in one post money is no object but then in another money is really tight.

        There's been plenty of suggestions in this thread on sales page templates but apparently none of them are good enough, even though they are used successfully by people that are killing it online.

        One thing this thread has made clear is that there's no point offering solutions to people if what they're really looking for is attention.
        I haven't found a template I like. Am I being too picky? Do I not know how to evaluate the quality of a template? Possibly yes to both questions. But it doesn't change the fact that I can't find something I like. And if I can't tell what's good and what's bad, I may end up choosing one that is bad simply because I don't know.
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  • Profile picture of the author Marvin Johnston
    While this may sound a bit simplistic, it worked for me.

    I was involved in a programming job and got most of the structure done. I knew what had to be done, but everytime I sat down to do it, my mind went blank. The whole process was like trying to run through a freshly plowed field (try that some time!)

    I knew what had to be done, but getting my mind would just not cooperate.

    What I finally ended up doing was (in my mind) telling someone else how to finish the job, the problems they would run into and how to solve them.

    Like I said, sounds simplistic (and it is) but it worked for me.

    Marvin
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  • Profile picture of the author ThomasOMalley
    You just seem to have unrealistic expectations about resources and results.

    I actually wish you well with your endeavors...I just think you have to set more realistic goals.
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    • Profile picture of the author Steven Wagenheim
      Originally Posted by ThomasOMalley View Post

      You just seem to have unrealistic expectations about resources and results.

      I actually wish you well with your endeavors...I just think you have to set more realistic goals.
      My goals are very modest. I want to see if I can get a sales letter that converts well enough that I can make a couple of grand a month. Considering I used to make close to 10 grand a month, that's not asking for much.

      So exactly what unrealistic expectations do I have?
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