"Guarantees" and "offers" in selling copywriting services?
As copywriters, we know that a rock-solid guarantee is a great way to gain buyer trust and resolve objections. And an irresistible offer is the best way to get prospects to "act now" rather than later.
...But I've seen few copywriter sites that make any sort of guarantee to clients. Few even promise to work with a client until they're completely satisfied!
...And other than the "I only have a few slots open, so act fast" statements, most copywriter pitches don't include much of an offer either.
The lack of guarantees is understandable, I guess. Clients don't want you to work with them until they're "satisfied." As amateurs, they're buying your expertise in pursuit of profit.
... And since there are so many moving parts to a copywriting campaign (message, list, timing, product, client meddling, etc., etc.), it's probably foolhardy to guarantee profit.
Still, it's interesting that so few copywriter pitches out there include any sort of an "offer" at all. Have you guys noticed the same thing? Why aren't copywriters more creative with this kind of stuff?
Do any of you pitch with a guarantee or an "offer" (other than a straightforward offer of your services)? Have you run across many copywriters that do?
Just thought this was interesting, since for most other products and services, two of the most important elements of the sales message are the offer and the guarantee.
...But I've seen few copywriter sites that make any sort of guarantee to clients. Few even promise to work with a client until they're completely satisfied!
...And other than the "I only have a few slots open, so act fast" statements, most copywriter pitches don't include much of an offer either.
The lack of guarantees is understandable, I guess. Clients don't want you to work with them until they're "satisfied." As amateurs, they're buying your expertise in pursuit of profit.
... And since there are so many moving parts to a copywriting campaign (message, list, timing, product, client meddling, etc., etc.), it's probably foolhardy to guarantee profit.
Still, it's interesting that so few copywriter pitches out there include any sort of an "offer" at all. Have you guys noticed the same thing? Why aren't copywriters more creative with this kind of stuff?
Do any of you pitch with a guarantee or an "offer" (other than a straightforward offer of your services)? Have you run across many copywriters that do?
Just thought this was interesting, since for most other products and services, two of the most important elements of the sales message are the offer and the guarantee.
Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.
Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.
Direct Response Copywriting
Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.
Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.
Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.