The actual step-by-step process

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I'm kind of a logically oriented person ( I have a creative side too, I'd like to think) and I operate best within a framework of step-by-step work.

Applying this process to writing my copy has been a bit erratic. Sometimes I'll start writing and abruptly re-start, etc.

I know the basics and I've been reading the stickies: start by assembling a customer model, the benefits and features of the product, pain points, etc.

But how do you guys actually operate when composing the copy document? Do you have a process of insert headlines -> add benefits -> bullet points -> testmonials etc?
#copywriting #actual #process #stepbystep
  • Banned
    Harry, there's no definitive way of writing copy. There's no "roadmap" you have to follow to get from Point A to Point B. You can start your journey wherever you like. Personally I like to get the headline right before getting the rest of it down. Because usually the headline reflects the "hook" - the dirty big idea that the whole pitch hangs on.

    But if you really want a salesletter outline to work from, Perry Belcher wrote one out some time ago. Hang on...I'll Google it.


    Here you go - http://antiwantrepreneur.com/21-step...r-infographic/
    • [ 3 ] Thanks
    • [1] reply
    • What would you say is the difference between step 1 - call out
      to your audience, and step 2 - grab their attention?
      • [2] replies
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    The actual step-by-step process

    I'm kind of a logically oriented person ( I have a creative side too, I'd like to think) and I operate best within a framework of step-by-step work. Applying this process to writing my copy has been a bit erratic. Sometimes I'll start writing and abruptly re-start, etc.