Copywriter: Split Testing Salespage

I'm sorry but you're not convincing me enough.

If I know people arrive at my first half of the salespage and then click on
to go to another last half of the salespage wouldn't it better?
in addition, i'll also test which elements in the first half of the salespage works,
then i can also test which element in the last half of the salespage works
when buyers buy my product

I had said: I'll be using Easy Multi Tracking

Mohd

Hi Mohd,

Let me try to answer your questions in terms of testing. Since you are using my product, if you have any further questions please don't hesitate to PM me or use the help desk on Easy Multi Tracking.


The idea behind a multi-page website where the reader has to click a link to keep reading is trying to keep them engaged the whole time.

The problem is, you're asking the reader to take multiple actions... click the link to move onto each page... then eventually click on the order button.

You will lose a certain amount of your readers at each page. Obviously the only way to tell is to test and track your results.

If your sales copy doesn't keep them interested enough to click the link to go the next page, you will lose them.

For example... instead of saying 'Next Page', you might have the copy lead into a sentence like this (and make it clickable):

"That's when I realized..."

My advice is to write your sales letter as one long webpage. Then you still want to split it into a multi-page format, look for spots in your copy to split each page while keeping the copy flowing.

Set up each webpage as their own separate testing campaign. So if your sales letter is spread over 5 pages, then you'll need 5 different campaigns.

It will make it easier to track your data. Set up the testing elements and their variations inside each campaign.

Just as important, you'll be able to quickly see what percentage of your unique visitors are leaving after each page.

For example, if your first page gets 100 unique visitors but the second page only gets 60 unique visitors, then you're losing 40 unique visitors (or 40%) of your traffic and you need to improve your sales copy on the first page.

Easy Multi Tracking will tell you how likely your results are to stay the same (i.e. Headline 1A staying the best converting version over Headline 1B or 1C)

The other option which most people do is to keep everything on one webpage and set up all of your tests on that page. Even if you're only testing 2 variations (A vs. B test) of each element, you can use multivariate software like mine to run multiple "split" tests on the same page all at once.

That's what I've done in the demo video for the software. It's 5 elements with 3 variations each being tested all at once.

In terms of traffic, I recommend a minimum of 100 sales or opt-ins per webpage before you draw your conclusions.

Hope that helps,

Mike

thanks, that explains everything...

but something keeps bothering me...
I don't know whether Easy Multi Tracking test the the result with respect to
a link that a visitor click or when they arrive at the next new page

could you clarify on that?

Mohd

thanks Mike,

that surely clears my head,
by the way Easy Multi Tracking really rocks,
and i think my salepage couldn't live without it.

glad i managed to get it for insane wso price...

Mohd

Splitting your sales page is a bad idea. The purpose of copy is to persuade your clients to BUY your product. There is a very clear structure lead-up to direct them towards this decision. Splitting your page in two will interrupt the process and allow them to leave without buying anything. You need to create TWO separate sales letters to test which gets the best results. Forget which ones get people to "click on a different link." Reading and buying are two different things. Test which letter gets people to purchase your product. Money talks. Good luck