Warrior Payments Is Your New Lead Generation Tool

Rick,


You have excellent taste in copy. I feel blessed to have come across that piece. I think my favorite part of it was Robert saying he wanted to light Jay's beard on fire after he'd ripped his "brilliant" copy to shreds so benevolently.

But Robert was the bigger man. There were certain things he didn't like about Jay but he was willing to be open to seeing the positive intention behind some of Jay's quirks instead of rigidly adhering to a limited impression of him that didn't encompass the full spectrum of who Jay was. And he profited as the result of this, as do many who avail themselves of Jay's wisdom/friendship.

It is kinda weird/awesome that this topic of belief change comes up now because it directly coincides with notes I'm taking on the 13 hour ******* of a course titled, "Conversational Magic" that was presented by Robert Dilts, one of the pioneers of Neuro Linguistic Programming.

For years now I've been telling marketers that there is absolute gold locked in this course that was dedicated to the art of conversational belief change. This is the kind of belief change that Robert Ringer was able to use to make the perfect prospect for Jay Abraham want to lynch Jay because the headline states that he is on the enemy list of their guru . . . and by the end of the piece want to shower Jay with praise and money. And have fun while having their beliefs expanded.

I'm highly interested in the art of having your perfect prospects enjoy the process of convincing themselves that it would be in their best interest to pay you their attention and their money.

And for me, it’s never about taking your money.

I’ll take all the money you want to give me where I can provide value. And if I can, I’ll get you to give me more money than you’re comfortable giving me if I know you get great value in return for doing so.

I have no hesitancy in taking your money. I have no hesitancy in persuading you to give me your money as long as I’m convinced that there is an equitable or greater return in value to you.

If you want to give me your money and I don’t believe I can fulfill the value that this money represents, I won’t take your money.

And when it comes to information marketing it can be a challenge because I know people have ****ed up beliefs about money, ****ed up beliefs about themselves, and then I fully understand how some people are rebelling against "paying to play" because of the how the education system, first of all at the level of our children, is just so corrupt.

We’re teaching kids that we fundamentally don’t want them to know.

The basic message in school is, “Don’t make trouble, fit in, be good, and someone else has all the real important shit – information, money, opportunity, etc. and what you need to do is find a way for them to bestow upon you some of their largesse. If they sprinkle some of their pixie dust on you, you’ll be okay because you’re not okay, unfortunately.”

The school system does this in every which way from the second we put a kid in a classroom with a teacher. And then we do it again when we put them into a work environment. And then we do it again when we send them to get a university education.

Joseph Campbell says, “PHD’s are in the womb of education so long that even when they get out and somebody asks them a question, you listen to them and they can never seem to give a straight answer. You get a baseball player or a football player on the same show and ask them the same question and they give a straight answer right from the hip. The PHD’s are still in the auditorium of their professors thinking that they’re supposed to give the right answer and hoping they’ll get full credit for the answer they give.”

This is the society that we’re raising.

And some people are recognizing this and are trying on the 180 degree "**** THE TEACHERS - **** THE MONEY GRUBBING AUTHORITIES" approach to life.

If you know Robert Ringer's stuff, you know he's all about undermining the bullshit beliefs we as a society have been conditioned to buy into that are keeping you locked up in a prison of your own making.

So is Robert Dilts.

Beliefs give meaning to things.They can stand in the way of our progress or open up doors that lead us to becoming the next best version of ourselves.

Robert’s mother, Pat Dilts, had been diagnosed with having breast cancer.

The doctors had done a mastectomy to make sure they got all the cancer out and told her they got it all and she didn’t have to worry, but two years later she got cancer in her other breast and it had metastasized and spread to her immune system, her lymph system, her bladder, her uterus, her ovaries, and to pretty much every bone in her body.

This was diagnosed as stage 5 breast cancer and there is no stage 6. Not good.

At this time, this was the worst thing that had every happened to her. Of course she was devastated and depressed by this and did not expect to live very long.

10 years later she was still alive and was very healthy, swimming a mile a day, amongst other things and she was able to look back on that diagnosis as being the best thing that had ever happened to her.

So this begs the question of, “How does the worst thing that ever happened to you become the best thing that ever happened to you?”

The event is the same yet your relationship to it is different.

Belief is ESSENTIAL when you don’t know the answers, when you don’t know how you’re going to get from where you are to where you want to be. Think about how in the case of Robert’s mother where the time for her to believe she could beat cancer was precisely the time when she was the most ill – precisely the time when the reality was the polar opposite of that belief.

People say, “Seeing is believing.” Robert says, “Hey man, by the time you see it you don’t need to believe it anymore.”

His mom needed to believe that it was possible for her to get better precisely when she was the most ill. That was when belief was most essential. Not when she was healed.

BELIEF IS NOT A REFLECTION OF REALITY; IT IS HOW YOU CREATE REALITY.

The persons who built a flying machine had to believe they could create a flying machine before they actually built it. They didn’t have the luxury of being able to say, “Well, once I build one, THEN I’ll believe it is possible.” They believed it could be done and THEN they found the way to make the when, the how, the where happen.

Many people who brought about inventions or social change, did so where the objects and social norms did not already exist.

The question to ask is “How do you create reality?”

It’s one thing to live in reality and another thing to recognize reality. It is an entirely different thing to create it. Especially when the reality you want to create is wildly different that what the reality is now.

Most people are stuck in what reality looks like now.

When people tell Robert that something is impossible, his response is, “Everything is impossible until it isn’t.

It was impossible to go to the moon until it wasn’t. It was impossible to have a cell phone until it wasn’t. It was impossible for a black man to become the President of the United States until it wasn’t. Everything is impossible until it isn’t.

The beginning of making the impossible possible is believing.

Your beliefs determine how you approach the events of your life – the actions you take, the level of motivation you have, etc.

THIS is why information gets a bad name primarily. Yeah, of course some information is shit and is not even worth our alert attention - what I believe to be our most valuable asset - but I believe this is not the norm.

Especially if you take on the stance that another belief change authority I admire, Joseph Riggio, does which is that he doesn't care how "bad" other people say the content that he's paid for is. Why? Because he tells himself before he even goes to the seminar or reads the book or listens to the course that he's going to get his money's worth out of it. Over. Period. Done.

He doesn't put this responsibility onto the creator. He tasks himself with finding the value inside of the content that pays for itself. And I trust that he does.

That's a different belief than I would say 99% of people who buy info products believe. And this is why they either A) don't get results because they didn't do anything with it and they beat themselves up for this or B) they don't get results because they didn't do anything with it and they put the blame on the authority because the truth is ugly or C) They consume the information and put it to the test and get awesome results or they flop and they ask for help from the creator, on how to refine their approach.

That's not everyone who buys an info product but I believe it entails 90+% of the people who do.

And when it comes to information, I know that I've never said anything that I didn't learn from someone else. That's part of being a human. So with this in mind, I'm continually open to the idea of someone feeding the hungry beast that is my mind so that it enriches and enhances the material already stock piled there and serves as the rich reservoir I can tap into in the future.

When information, free or paid for, lands on our lap, our beliefs determine what happens next - NOT the information. If we can embrace the belief that we can find and will use something in this information that will help us become the next best version of ourselves, we can consistently evolve forward. But if we don't believe in ourselves enough to even try, nothing will help us.

As Robert Dilts says, "Everything is impossible until it isn't."

Thank you Rick for reminding me of this important lesson and for the shout out here. I very much appreciate both! I wish you continued success on your mission here and in life.