
The Never-ending Search for that Hidden USP
I'm in the process of trying to come up with website copy for which there is no USP...yet.
I couldn't reject the owner, as he's still my boss, although if I'd been approached, i doubt I would have taken this on.
So, what's the longest you've spent on searching for that elusive USP? The one hidden so deep it took an oil rig to get to it.
How did you find it in the end? Was it a sudden flash of inspiration or did something you wrote down 2 days ago suddenly call out to you?
At the moment I'm writing down as many pain points as possible and every benefit. I've also looked at a good selection of competitors to see what they're doing.
Wealthcopywriter.com :)