Getting Started in Marketing is Scary
The problem is, there is an endless variety of things you can do.
The gurus will tell you if you will follow their secret, never before discovered methods the world will be yours.
It often means you have to build a landing page and send traffic that will hopefully buy what it is you have to sell.
Don't have anything to sell? They have that covered too. Just buy their affiliate products and keep sending traffic. And it doesn't cost them a dime.
But something is missing
What they usually leave out, is that your landing page (the same type of page that sold you their system) is often the most important part of the selling process. The magical sales page that tugged at your emotions and convinced you that this time, your dreams will come true.
Think about it. If you are like me, you read these things and it's almost like looking in a mirror. You tell yourself, this guy knows just what it's like. He's been exactly where you are now. If you just get this one last eBook, this one last system, nothing can stop you.
Have you ever wondered
Why the sales page often seems to be the best part of the deal? How they always seem be so convincing? What is it that gets you to buy almost every time? To hand over your hard earned money, time after time?
After years of on again, off again trials at building my own business... After trying and failing, only to give up, I've finally figured it out. And I'm going to share it with you.
The secret ingredient
So just what is it that seems to give these gurus the Midas Touch? Quite honestly I don't think you're going to believe it.
It's just one simple word.
I told you. You probably think I'm nuts, but it's true.
Most of these gurus pay big bucks to have someone write their sales letter for them. Someone who has made a life (and very lucrative living) of studying the art of copy and leading a buyer to do what they already want to do.
Some say they practice magic
Casting spells getting you to part with your money.
But the simple fact is, these seemingly mythical people are just like you and me. That's what makes them so good. They understand us and use us against ourselves.
They take our wants, our needs and our fears and weave a web of wonder. A tale so captivating it draws us in and shows us ourselves. Their writing makes us fear the consequences if we continue with the status quo. They understand our pain because they have been through it too.
But what can you do?
Fortunately, they have the answer. The one thing that can make the pain go away.
It's the one fix that can truly improve your life but it's not easy.
In fact, it's something that most people will never do because at first, the cure seems more difficult than enduring the pain of yet another failure.
Simply get started.
Begin now. Get yourself some books by the likes of Halbert, Sugarman and Collier. Start reading and when you are done, read them again. When you've done that, start writing and don't ever stop. You may even want to stop by the Warrior Forum and check out the Copywriting subforum.
That's where some of these mythical wise men and women hang their hats in their free time.
If you're lucky, you may catch them when they are resting. If you are even luckier, they may bestow some of their wisdom on you.