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A Note To Anyone Who's Using The Term "Killer Copy"...

by Cam Connor
31 replies
A lot of people are using this term, and in my opinion, I'm starting to feel like it's getting over played, though it may just be me though. What do you guys think?

Best
#killer copy #note #term
  • Profile picture of the author jamie78john
    LOL, I laugh but it is sad.....
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  • Profile picture of the author HelpingYouBeAnExpert
    Wow 500 words for $4, I wonder how long it takes him/her to earn the $4??
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  • Profile picture of the author JamesDLayton
    "Killer boots man!" - Dumb & Dumber
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    "We are what we think about
    all day long." - Earl Nightingale
    One of the easiest transformations I ever undertook as a copywriter was reading that quote every day.
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  • Profile picture of the author Sajun Becker
    I would go so far as to dissuade anyone in copywriting or business from using the term "Killer" in their marketing.

    I'm sure there's a context that it'd fit into, but beside "How To Harvest The Hidden Brain Power of Killer Whales", I'm drawing a big fat blank.
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    • Profile picture of the author BrianMcLeod
      Originally Posted by Sajun Becker View Post

      I would go so far as to dissuade anyone in copywriting or business from using the term "Killer" in their marketing.
      Guess me and Garf better close up shop then...

      I mean, who cares about six-figures worth of product sales that prove otherwise when Sajun's got an opinion to share?

      Use the words your prospects use to describe their problems and the solutions they want if you want to make money.

      Use the words you think make you look smart and hip if you want to impress people on forums.
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      Brian McLeod
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      • Profile picture of the author Cam Connor
        Originally Posted by BrianMcLeod View Post

        Guess me and Garf better close up shop then...

        I mean, who cares about six-figures worth of product sales that prove otherwise when Sajun's got an opinion to share?

        Use the words your prospects use to describe their problems and the solutions they want if you want to make money.

        Use the words you think make you look smart and hip if you want to impress people on forums.
        Didn't know you were using that in your headline Brian.

        Perhaps I've underestimated the value of said term. Sorry.
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  • Profile picture of the author JamesDLayton
    "How To Drink Weed Killer And Lose Weight" cremation or burial Sir?
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    "We are what we think about
    all day long." - Earl Nightingale
    One of the easiest transformations I ever undertook as a copywriter was reading that quote every day.
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    • Profile picture of the author OUTFOXED
      Originally Posted by JamesDLayton View Post

      "How To Drink Weed Killer And Lose Weight" cremation or burial Sir?

      LOL! Perhaps we can create our own product around this superb USP!
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  • Profile picture of the author splitTest
    Originally Posted by Cam Connor View Post

    Dude is U.S.-based too.

    Offers 2,000 words for $20.

    Stream of consciousness copywriting...

    But with many clients not knowing the dif, we may just be looking at the future of the field...
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    • Profile picture of the author aidacopy
      Originally Posted by splitTest View Post

      Stream of consciousness copywriting...
      This!
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    • Profile picture of the author angiecolee
      Originally Posted by splitTest View Post

      Dude is U.S.-based too.

      Offers 2,000 words for $20.

      Stream of consciousness copywriting...

      But with many clients not knowing the dif, we may just be looking at the future of the field...
      Nope.

      There will ALWAYS be clients who know the difference.

      The rest are amateurs who will always be stuck wondering why the hell THAT guy succeeds and they can't find the magic button.
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      • Profile picture of the author splitTest
        Originally Posted by angiecolee View Post

        There will ALWAYS be clients who know the difference.
        Eh, I don't know about all that.

        Besides, we're all assuming the fiverr guy can't write copy. Who knows, maybe he's pretty good... Maybe he just requires you provide him with all the background info up front (so no research is required), and he turns it into great copy...

        One of you "seven figure" copywriters here (for whom $5 is absolutely nothing) should hire this guy and confirm for everyone that he's a terrible copywriter. (I personally couldn't find his samples on fiverr.)

        Just let him know you might post his copy on a forum for study purposes, and show us that he's horrible.

        He's probably not substantially worse than all the $500 and $5000 copywriters floating around the web.
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        • Profile picture of the author angiecolee
          Originally Posted by splitTest View Post

          Eh, I don't know about all that.

          Besides, we're all assuming the fiverr guy can't write copy. Who knows, maybe he's pretty good... Maybe he just requires you provide him with all the background info up front (so no research is required), and he turns it into great copy...

          One of you "seven figure" copywriters here (for whom $5 is absolutely nothing) should hire this guy and confirm for everyone that he's a terrible copywriter. (I personally couldn't find his samples on fiverr.)

          Just let him know you might post his copy on a forum for study purposes, and show us that he's horrible.

          He's probably not substantially worse than all the $500 and $5000 copywriters floating around the web.
          You're just a regular ray of funshine, aren't you?

          He can have all the $5 gigs in the world, I ain't gonna stop him. Ain't even gonna critique him 'cause it's pointless.

          You can't get me to even blink in your direction for that little. I know what my skill set is worth.
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          • Profile picture of the author splitTest
            Originally Posted by angiecolee View Post

            You're just a regular ray of funshine, aren't you?
            That's actually my nickname!

            Originally Posted by angiecolee View Post

            He can have all the $5 gigs in the world, I ain't gonna stop him. Ain't even gonna critique him 'cause it's pointless.

            You can't get me to even blink in your direction for that little. I know what my skill set is worth.
            I'd blink in anyone's direction for $5.

            I don't want to critique the guy either, but I'd like to see what $5 copy is like. (Not enough to pay for it though...)

            I wouldn't be surprised if he's reasonably talented but selling himself sort. Says he's a screenwriter to boot.
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            • Profile picture of the author Cam Connor
              Originally Posted by splitTest View Post

              That's actually my nickname!



              I'd blink in anyone's direction for $5.

              I don't want to critique the guy either, but I'd like to see what $5 copy is like. (Not enough to pay for it though...)

              I wouldn't be surprised if he's reasonably talented but selling himself sort. Says he's a screenwriter to boot.
              Alright who's gunna bite the bullet here and shell out the $5 to see what Mr. Fiverr can produce for us? LOL
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              • Profile picture of the author Sajun Becker
                Go for it, I'm curious to see what comes out of as well.
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  • Profile picture of the author Chriswrighto
    We're all competing with this guy... we're all offering copywriting services.

    (And I'm happy to compete with someone who thinks he only brings $5 of value to the table... all day long. )
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    • Profile picture of the author TJoseph
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    • Profile picture of the author Cam Connor
      Originally Posted by Chriswrighto View Post

      We're all competing with this guy... we're all offering copywriting services.

      (And I'm happy to compete with someone who thinks he only brings $5 of value to the table... all day long. )
      I'm sure he offers a lot more than $5 worth of value... even a terrible copywriter should be charging at least 3x that amount.


      Edit: Btw, to anyone who's actually using "Killer Copy" I was just messing around, Chris is right, we're all competing against this guy, he's probably just not much competition.
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  • Profile picture of the author angiecolee
    LOL I know a LOT of self-proclaimed screenwriters as that was once my industry. Lots of big dreams, but the big talent was a lot more rare.
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    • Profile picture of the author BudaBrit
      Originally Posted by angiecolee View Post

      LOL I know a LOT of self-proclaimed screenwriters as that was once my industry. Lots of big dreams, but the big talent was a lot more rare.
      I've written screenplays, I could call myself a screenwriter

      Maybe that will get me some $5 gigs on Fiverr, I've never had one of those...
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  • Profile picture of the author splitTest
    Well, I'm pretty much the only copywriter on the forum who'll readily admit I'm far from rich. In other words, I don't have 5 bucks to burn like that.

    But as I understand it, every other copywriter here is making 6 or 7 figures per year.

    Throw us a bone guys!
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    • Profile picture of the author Cam Connor
      Originally Posted by splitTest View Post

      But as I understand it, every other copywriter here is making 6 or 7 figures per year.
      No, I wouldn't say for sure that's the case. There are people here who are at all different levels of both skill and income.
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      • Profile picture of the author splitTest
        Originally Posted by Cam Connor View Post

        If they convinced you of that, they're at least making 5 figures.
        haha. Cam with the wry sense o' humor.

        No, I wasn't convinced. In fact, I'd guess most of the writers here make somewhere in the 5 figures.

        Pretty low bar -- $10,000. I think I made 5 figures on my first part-time job at McD's.

        Fiverr guys can make 5 figures in fact. The holy grail for me is six.
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        • Profile picture of the author Cam Connor
          Originally Posted by splitTest View Post

          Pretty low bar -- $10,000. I think I made 5 figures on my first part-time job at McD's.
          That was the joke.
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  • Profile picture of the author sethczerepak
    Originally Posted by Cam Connor View Post

    Mice can't compete with lions.
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  • Profile picture of the author JamesDLayton
    2 things. First of all fiverr offers services STARTING at $5. My average sale while I worked the fiverr world was around $100. And you can book those all day long. Second there is no better way to learn than with someone who is paying you and TESTING your work. Laugh it up all you want. Fiverr taught me more in 3 weeks than all the books I bought with the money it earned. Now I've moved on but hell..... it was a fine start AND I know a few guys billing $2000 sales letters through fiverr. Personally it's not my future but good luck to them. James.
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    "We are what we think about
    all day long." - Earl Nightingale
    One of the easiest transformations I ever undertook as a copywriter was reading that quote every day.
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    • Profile picture of the author Cam Connor
      Originally Posted by JamesDLayton View Post

      2 things. First of all fiverr offers services STARTING at $5. My average sale while I worked the fiverr world was around $100. And you can book those all day long. Second there is no better way to learn than with someone who is paying you and TESTING your work. Laugh it up all you want. Fiverr taught me more in 3 weeks than all the books I bought with the money it earned. Now I've moved on but hell..... it was a fine start AND I know a few guys billing $2000 sales letters through fiverr. Personally it's not my future but good luck to them. James.
      That's good man. Maybe it's not such a bad place for new Copywriters to get their start. No worries.
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  • Profile picture of the author JamesDLayton
    As my dad used to say. Looking down your nose at people makes YOU cross eyed.
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    "We are what we think about
    all day long." - Earl Nightingale
    One of the easiest transformations I ever undertook as a copywriter was reading that quote every day.
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  • Profile picture of the author JamesDLayton
    It's ok you know. You learn the spiel you get to quote and figure out pricing. You talk to some pretty succesful peeps who are fishing for talent. You can always tell by the questions they throw. It's a decent sandbox to refine your craft and move on. Nothing more or less. James
    Signature
    "We are what we think about
    all day long." - Earl Nightingale
    One of the easiest transformations I ever undertook as a copywriter was reading that quote every day.
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