I've heard things like "Copywriting work is being outsourced to graphic designers", or "The Elance crowd is devaluing our work."
My favorite is "The industry seems to be shifting."
Your damn right it's shifting.
That's simply the way business works.
Part of your job as a freelance copywriter is to move with this shift.
You've got to recognize the possibility that your comfortable SEO-suited niche might collapse.
You've also got to recognize that such a collapse isn't the end of the world (or your career for that matter).
You've got to go with the money is and keep a dead eye on the industry patterns.
Sure, 3-D printing might be booming this year, but don't count on being the "Print King" in 2026.
On a certain level, you've got to adjust to this relative insecurity.
The other myth is the Scarcity Idea.
"High paying copywriting gigs are become few and far between."
This is bull.
In fact, we're in a deficit for quality copy; so much of the business world (particularly on the web) is screaming for high performing copy.
And they're getting sick of crappy outsourced work.
If you're confident and talented, you'll get more work than you know what to do with.
Those guys working for peanuts on content mills aren't your competition, neither am I for that matter.
That work is out there, and someone's going to get it.
Copywriting work is plentiful, and the need for quality work can never be outsourced or made obsolete.