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Here's a Case where Knowing Your Market can Make You Rich....

by shawnlebrun
9 replies
Copywriting 101: know thy market.

But who'd ever thunk (word?) you could get uber rich targeting
3 year olds.

I've actually tested this channel out... and sure enough, my 9-month
old nephew stares at this for hours.

I watch it from a marketing perspective and try to see why it's so darn
popular... but I haven't been able to put myself into a 3-year old's
shoes and try to capture their mindset (although my wife would beg to differ)

All in all... you can get rich if you know your market well enough....

http://www.buzzfeed.com/hillaryreins...ler-wh#44gm5vl

https://www.youtube.com/user/DisneyCollectorBR
#case #knowing #make #market #rich
  • Profile picture of the author angiecolee
    This is fascinating.

    I've always been a huge advocate of loving something and sharing it with the world as your profession. Can't say I'd ever even considered it being on this kind of level. It's pretty ******* awesome.
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  • Profile picture of the author NickN
    There's A LOT of subliminal stuff going on in the videos.

    A big factor as to why the videos hold kids' attentions is the extreme close-ups and demonstrations of the toys (obviously).

    Like some dude quoted in the article says:

    "I call it first-person toy porn," he said. "I think it works because it's Christmas morning every minute."
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    • Profile picture of the author ewenmack
      There's been social experiments to see
      what got toddlers involved in activities
      where ther hadn't previously.

      Direct response at a base level
      if they get them to take action
      on other words.

      Once they saw other toddlers doing what they hadn't
      done previously, they would then follow their lead.

      If they were afraid of dogs, then they were
      put in a room were others were playing with a dog
      and sure enough the scared kids lost fear and quickly
      did what the others were doing.

      Knowing the auto-response children have of following other kids,
      makes it real easy for toy makers showing kids playing with
      the new toy.

      Best,
      Ewen

      P.S. Adults are like it too of course, we only want to eat at a popular restaurant,
      not one mostly empty.
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  • Profile picture of the author AmericanMuscleTA
    That woman is CRREEEEEEEEEEEEEPY. I'd be scared off... correction... I am scared off! Guess that's why it's targeted to kids.

    I was going to say... how in the world is she making her money... I don't see affiliates, website, nothing! But... the advertisements... that's where the money is at.

    They said they estimate she's making $1.6 Million to $13 Million. Crazy!!

    I guess there's a market for everything!
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    David Hunter | Duke of Marketing
    www.DukeOfMarketing.com
    www.BibleAndFriendsYouTube.com

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    • Profile picture of the author angiecolee
      Originally Posted by AmericanMuscleTA View Post

      That woman is CRREEEEEEEEEEEEEPY. I'd be scared off... correction... I am scared off! Guess that's why it's targeted to kids.

      I was going to say... how in the world is she making her money... I don't see affiliates, website, nothing! But... the advertisements... that's where the money is at.

      They said they estimate she's making $1.6 Million to $13 Million. Crazy!!

      I guess there's a market for everything!
      I shared it with a copywriter friend who's also a mom. She pegged the voice as sounding similar to another channel where the mom evaluates different toys with her family - mostly ride-on toys like little bikes, Thomas the Tank Engine stuff, driving Jeeps, etc.

      I think this Disney Collector, whether she's the same lady as the one in the other channel or not, hit on a pretty good thing. She's obviously really excited about 40 tattoos in an egg. I wouldn't even know where to buy the damn thing. Maybe she should have an adult version for those of us clueless folks surrounded by other people's kids.
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  • Profile picture of the author AmericanMuscleTA
    Angie, The voice though... So creepy! Reminds me of the women voice (narrator) on a scary TV show from a while back. Can't think of the name, d'oh!

    She definitely hit the jackpot.

    Edit: She sounds like The Scariest Places on Earth narrator!!!
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    David Hunter | Duke of Marketing
    www.DukeOfMarketing.com
    www.BibleAndFriendsYouTube.com

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  • Profile picture of the author BlackKryponite
    This mustve been the jackpot. i never thought of it that way
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  • Profile picture of the author JamesDLayton
    I have two boys, 3 and 5. They watch this stuff for the same reason we watch action movies. Vicarious pleasure. What does a 3 year old with 15hrs a day and unlimited energy think about all day long.....?

    Toys and..... role play.

    This fills both sockets. Not only are they seeing toys and watching them being enjoyed, they ARE the video maker. They are subconsciously role playing with the toys. Why do you think when kids see a regular toy ad they say "I want one!".

    Because they SEE the kid and can imagine themselves playing with it too. This is different. The kids aren't wanting the toys... they are playing with them vicariously.


    James
    Signature
    "We are what we think about
    all day long." - Earl Nightingale
    One of the easiest transformations I ever undertook as a copywriter was reading that quote every day.
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  • Profile picture of the author JamesDLayton
    The purpose of a regular toy ad of course is to create desire then envy. Otherwise the kid would say "meh" and just move on. Of course watching this cuts out the envy part. As the kids get to play too. So it's emotionally more fulfilling. Like a night on the beer without a hangover.



    James

    I say that as a man who hasn't drank in years btw.....
    Signature
    "We are what we think about
    all day long." - Earl Nightingale
    One of the easiest transformations I ever undertook as a copywriter was reading that quote every day.
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